Create Attractive Beauty Content, Check out 5 Tips from Influencer Suhay Salim

Dream - In recent years, being a beauty influencer has become one of the attractive professions among young people, especially women. In fact, this trend is closely related to affiliate programs, which involve consumer interaction and engagement when shopping through product reviews.

In the event of the Bincang Shopee Live 7.7 Bombastis Sale: Kupas Cerita Industri Kecantikan (Shopee Live 7.7 Bombastic Sale Talk: Unveiling the Beauty Industry), Suhay Salim, a beauty influencer and Shopee Affiliate, shared tips for creating attractive beauty content.

According to Suhay, there are several points that beginners need to pay attention to. Starting from the platform, content selection, unique characteristics, to creating interactive and varied content. And there's more, what are they? Here's the review from Dream.

1. Platform

Photo: @suhaysalim

First, the most important thing is the platform. With the advancement of technology, the platform becomes one of the supports for beginner content creators to channel their ideas, especially now that there are various types of platforms available.

2. Original Content and Unique Characteristics

Photo: @suhaysalim

Suhay suggests providing original content that reflects one's own unique characteristics. This is done to increase the chances of being liked and favored by fans.

Then, the most important thing in creating content is honesty.

"There must be trust that you hold from consumers, so my advice is to share what you truly like," said Suhay.

3. Continuously Learn New Things

Photo: @suhaysalim

Suhay says that an important thing when deciding to be involved in the beauty influencer world is the willingness to learn.

She admitted that she initially had no basic knowledge about makeup. But her interest and willingness to continuously learn led the woman born in Jeddah, Saudi Arabia on October 12, 1987 to deepen her knowledge. Until she became one of the famous influencers in Indonesia.

4. Invite Followers to Give Ideas

Photo: @suhaysalim

To create interactive and varied content, Suhay admits that we need interaction with followers. Starting from Q&A, riddles, or other activities that can make fans feel closer.

One way to do this is by inviting followers to participate in content ideas according to their requests.

"The best way is to directly ask them, for example, my content with the highest views is about skincare routine practice, which I took from suggestions of followers," said Suhay.

5. Maximize Technology and Opportunities

Photo: @suhaysalim

Another important tip is to utilize technology and available opportunities to market content. This includes optimizing content on every social media channel and e-commerce platforms.

Because e-commerce has become a new feature that supports content creators to be more creative in reaching their followers.

Report: Siti Annisa Rahmani