If in the past, millennial generation who grew up with the internet were still confused about their skin type and skin problems, now the Z and alpha generations who are accustomed to accessing vast amounts of information on the internet can already identify and find their skin type. This has led to an increase in their demand and need for skincare products that are suitable for their skin type, thus requiring skincare ingredients that can effectively address teenage skin problems. Entering the month of Ramadan, it turns out that the condition of teenage skin becomes even drier and duller due to losing a lot of fluids.

From the results of efficacy testing, it shows that oxybiome has high oxygen absorption effectiveness and is safe to use by teenagers from the age of 12. "Dull skin can occur because the oxygen in our skin is difficult to bind, causing its cell metabolism to weaken. Therefore, we added oxybiome to help the absorption of oxygen in the skin so that its cell regeneration is faster and more effective. Of course, oxybiome can be accompanied by niacinamide content for hyperpigmentation and improving the skin barrier, as well as summer plum extract that hydrates the skin," said Queena Zelina, Deputy Head of Emina Cosmetics.

"Actually, our skin can produce its own skin barrier, but in the process, some are faster and some are slower. The slow production of skin barrier occurs because of choosing or using skincare products incorrectly and also due to environmental factors and stress," said Clarissa A. Gunawan, Teens and Emerging Beauty Marketing Group Head. Oxybiome has various benefits, starting from making skin cells healthier and easier to regenerate, which ultimately provides many other positive impacts on our skin such as repairing the skin barrier, making the skin brighter, and making the skin structure more elastic."

Apart from teenagers, oxybiome can also be used by adults, even those aged over 30 years old. Although its efficacy has not been tested, in terms of content, oxybiome can still be used on adult skin. The effects can be felt after more than 14 days of use and must be accompanied by other active ingredient skincare that is suitable for adult skin problems such as hyperpigmentation and premature aging.

Emina launches its latest product series, called The New Bright Stuff, which is the newest version of the Bright Stuff product series. With Oxybiome content, it helps accelerate skin cell regeneration by speeding up the absorption of oxygen into the skin, resulting in brighter and 2.7 times more elastic and glowing skin within 14 days. Report: Aykaputri Amalia Rahmani