Dream - The abundance of local skincare and makeup brands in recent years has proven that the beauty industry in Indonesia is growing rapidly.
Although it was once doubted, now local brands are becoming more and more high-quality. In fact, people who use them are also proud of local skincare and makeup products.
he translation of the given 'Bahasa' text to 'English' while preserving any HTML tags is as follows: The development of the beauty industry does not stop as local skincare and makeup brands continue to increase. Now, many local entrepreneurs are interested in creating quality perfume brands
"The growth of perfume in the beauty industry is quite rapid. Not only international brands. Local brands are also numerous that are good in terms of quality and concept. Fragrance is one of the categories that can develop rapidly."
Co-Founder and CMO of Social Bella, Chrisanti Indiana, said in the celebration of Sociolla's 9th Anniversary at Central Park, West Jakarta, on Tuesday, February 27, 2024.
"@ 2024 Dream.co.id"
The strong concept of a local perfume brand greatly supports its quality, so consumers not only purchase their favorite scent, but also its value.
"Beauty Industry Some Time Ago"
The proliferation of local perfume brands is very different from the condition of the beauty industry a few years ago.
Chrisanti reveals that in the past 1-2 years, precisely after the pandemic, there has been an increase in interest in personal care or body care products. Now, the interest is growing towards perfume production. This is because there are also more local skincare, haircare, bodycare, and makeup brands.
"Beauty Industry is Adaptive"
Chrisanti assesses the beauty industry as one of the most adaptive in various conditions. Moreover, considering its growth during the previous Covid-19 pandemic. "The beauty industry is the most adaptive to the situation. From the trends observed, its development is increasingly positive."
The positive development of the beauty industry is also evident from the emergence of numerous new brands that have successfully dominated the market in recent years.
"Of course, the rapid development of the beauty industry is also supported by the presence of several international brands with significant interest."
"Beauty Brand with Personalization"
Local skincare and makeup brands are not only growing in terms of quantity, but also in terms of innovation. There are more and more beauty brands that focus on personalization.
According to Chrisanti, the personalization aspect in beauty brands will be more appealing to consumers in order to receive the right treatment. Dream.co.id is available on WhatsApp Channel, follow to know the latest information at this link https:\/\/bit.ly\/DreamcoidWAChannel.
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