Virtual Try-On, New Way to Try Makeup to Avoid Choosing the Wrong Shade

"Virtual Try-On, New Way to Try Makeup to Avoid Choosing the Wrong Shade"

Dream - Choosing a makeup shade is not an easy task. Especially if Sahabat Dream wants to choose a foundation color that matches the undertone. Now, makeup purchases are mostly done online, making the selection of makeup shades even more difficult.

Whether you like it or not, Dream friends have to guess the suitable shade of makeup for your skin and resell it when the color doesn't match.

Although difficult, you can try various other ways to choose the right makeup shade. One of them is using Artificial Intelligence (AI) and Augmented Reality (AR) technology called Virtual Try-On and Foundation Shade Finder.

Both of these technologies began to emerge since the Covid-19 pandemic to make it easier for many people to choose the right makeup color virtually.

This technology can also be used to choose foundation, lipstick, and other makeup products. Sahabat Dream can also try this technology through the official website of the makeup brand or social media platforms such as Instagram and TikTok.

"Not a few brands have used this technology to facilitate their customers. One local brand that has already adopted this technology is Wardah. Together with Perfect Corp, this technology has successfully increased Wardah's website engagement rate by 28%."

"Wardah always strives to provide a pleasant shopping experience for its customers. Through our partnership with Perfect Corp, we have successfully achieved this by bringing advanced technology and experiences directly to our consumers,"
"According to Tessi Fathia, Senior Head of Digital Transformation Wardah in a press release received by Dream. "

"@ 2024 Dream.co.id"

Interest of Consumers in Virtual Try-On

Virtual Try-On itself has been conducted in as many as 250 thousand sessions to date and has increased website traffic by 134.41% compared to the previous year. The impact of using this technology has also led to an increase in loyal Wardah customers. According to a report from InsightAce Analytics, the utilization of AI in the global beauty industry is predicted to reach a value of USD 13.34 billion by 2030, with an annual growth rate of 19.7% from 2021 to 2030.

Until now, more and more global brands are following similar innovations due to consumer demand and developments in terms of marketing. Brands that implement such technology can also evolve into a more modern state and enhance their business growth.

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