According to Hera, the CSR activities of Bank BCA are structured with specific goals and targets. One of them is a scholarship worth Rp10 million per person each semester for the education sector. BCA believes there are many qualified children who deserve to receive an education.
Sure! Here is the translated text with the HTML tags preserved: "Dream - Not only running the business wheel to gain profits, almost every company has a corporate social responsibility (Corporate Social Responsibility/SCR) program. A similar program is also owned by PT Bank Central Asia Tb (BCA), which is carried out through various activities. EVP Corporate Communication and Social Responsibility BCA Hera F. Haryn explained that CSR activities are a form of the company's commitment to provide impact from the economic cycle. With this program, it is hoped that the economy can grow through beneficial activities and produce quality individuals."
"We also equip them with self-improvement skills, this will shape them into better Indonesian individuals. When they can be independent, they can have careers either in corporations or perhaps their own businesses can generate income," she stated after the press conference "BCA Red and White Festival" in Yogyakarta, Friday, August 23, 2024. Hera noted that the fund allocation disbursed by Bank BCA for CSR activities in 2023 reached IDR 153 billion. "In 2023, we spent around IDR 153 billion more for CSR," she said."
"Besides education, various sectors targeted by BCA in CSR such as health, culture, environment, and community development. "There is education, then if the synergy is a compilation of health, culture, and environment, then community development, fostered villages, BCA's service (and others)," said Hera. Education is the sector that allocates the most CSR funds. According to Hera, this reflects Bank BCA's seriousness in developing human resources (HR)."
"The biggest thing is in education, it serves as a symbol that BCA is very serious about developing human resources because our CSR also focuses on building human resources," he said."
Through the Bakti BCA program, Bank BCA is also organizing the “Gebyar BCA Merah Putih: Indonesia Banget!” in commemoration of the 79th Independence Day of the Republic of Indonesia on August 22-24, 2024, in Yogyakarta. This program presents a variety of activities rich in local wisdom and Indonesian culture, including the Kangen Market, which features around 60 MSME tenants. As the highlight of the event, BCA will also present a musical performance titled “Nusantara: Jiwa Surga Khatulistiwa” at the Ramayana Ballet Prambanan.
"According to Hera, this 79th anniversary celebration of Indonesia's independence is not only a channel for the public's love for Indonesian culture but can also create a multiplier effect for the economy of artists, the creative industry, and local MSMEs."
“Gebyar BCA Merah Putih is an initiative from Bakti BCA to commemorate Indonesia's 79th independence day through a series of activities showcasing the rich culture and cuisine of the homeland. This event combines three of the five pillars of Bakti BCA, namely Educational Bakti, Cultural Bakti, and Bakti Village,” said Hera.
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