The Phenomenal Story of Crocs: Once Hated, Now Loved

The Phenomenal Story of Crocs: Once Criticized, Now Adored

"Crocs"

"Once Considered a Bad Trend"

Dream - The rapid change in fashion trends as time goes by. Starting from clothes, pants, dresses, to shoes. One of the footwear trends that was once considered the worst trend is Crocs.

The Phenomenal Story of Crocs: Once Hated, Now Loved

Funny, now Crocs have become one of the fashion trends that are loved by many people, especially Gen Z. The reasons are certainly diverse, starting from the unique and diverse color choices, the shapes and heights that can be chosen according to one's desire, as well as Jibbitz or special charms for Crocs with various cute and unique designs.

Crocs were created since 2001 by Scott Seamans, Lyndon "Duke" Hanson, and George Boedecker, Jr. Crocs are the result of innovation from foam clog products by the Canadian brand, Foam Creations. The brand was later acquired by Crocs.

"First Model"

Crocs produced their first model, the Beach, at the Fort Lauderdale Boat Show 2002 in Florida. Crocs were originally designed as boat shoes. The design was inspired by traditional clogs from Denmark. This original purpose became the reason for the unique design of Crocs. The sole design focuses on grip, waterproof material, and foot protection, intended to assist sailors when using Crocs. Crocs are made of a patented foam called Croslite. The exclusive foam for Crocs is not made of plastic or rubber, but rather from closed-cell resin.

Crocs then innovated with Croslite, creating LiteRide in 2018. LiteRide material is 25% lighter and 40% softer than Croslite, while still providing shock absorption and support. This material is used to create a sense of safety and comfort when Crocs are worn on land or in water.

Function of Hole

The holes in Crocs sandals and shoes are one of the distinctive features of the brand. The design aims to provide ventilation and release excess moisture to ensure the comfort of the wearer.

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The Crocodile

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Nama Crocs juga mencerminkan tujuan awal dari sepatu tersebut, yaitu dapat digunakan di darat dan laut. Crocs diambil dari nama kata 'Crocodile', yang berarti buaya. Sebagai hewan amfibi, buaya dapat hidup di darat maupun laut, sejalan dengan konsep alas kaki Crocs. Crocs resmi mendaftarkan nama dan logo buaya sebagai trademark di lebih dari 40 negara di dunia, termasuk Amerika Serikat pada tanggal 31 Desember 2007.

The name Crocs also reflects the initial purpose of the shoes, which is to be used on land and sea. Crocs is derived from the word 'Crocodile', which means crocodile. As an amphibious animal, crocodiles can live on both land and sea, in line with the concept of Crocs footwear. Crocs officially registered the name and crocodile logo as a trademark in more than 40 countries worldwide, including the United States on December 31, 2007

The Birth of Jibbitz

In 2005, the Jibbitz family company emerged, producing beautiful charms that can be attached to the holes of Crocs. The company was founded by Sheri Schmelzer and her husband Rich. This product came about because Sheri was inspired to decorate her children's Crocs with flowers and fake charms. The company was later acquired by Crocs. Now, Jibbitz has become one of the attractions of Crocs. Crocs continues to develop its products in the global market. By 2007, Crocs had 5,300 employees. In Indonesia itself, Crocs began its career as a spa sandal. Crocs initially received both praise and criticism. The unique design caused public opinion to be divided, with some liking it and some hating it.

As time goes by, Crocs remains existent and consistent. Gen Z from various parts of the world has now brought back the Crocs trend to the market. Crocs is now available in more than 90 countries and has sold over 720 million pairs of shoes.

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