Natural Herbal Cough Medicine for Those Who Prefer Natural Ingredients

Dream - Herbal medicine is part of traditional healing methods that have been applied in various countries for generations. Indonesia itself is among the 25 countries that have policies on natural medicine.

Various studies state that out of the thousands of biodiversity in Indonesia, only about 1,000 types of herbal plants are used to prevent and treat diseases.

Herbal medicine is chosen by some people because it is considered more natural and has minimal side effects, including for cough medicine. The level of public trust in herbal medicine and traditional health efforts is increasing.

The Ministry of Health of the Republic of Indonesia (Kemenkes RI) recorded that around 32 percent of the Indonesian population chooses to use traditional medicine and treatment when sick.

In terms of business, retail audit data in the last seven years has shown that the growth of herbal cough medicine is three times faster than non-herbal cough medicine. Sales of herbal cough medicine continue to grow and reached 16 percent in 2022.

Therefore, OBH Combi, as the number 1 cough medicine brand in bottle packaging that has been trusted for over 50 years, continues to innovate to meet the needs of consumers and a growing market.

After the launch of OBH Combi Antitussive last year, now OBH Combi, one of the products and brands from COMBIPHAR, presents its latest innovation, OBH COMBI Herbal.

"Cough that is not properly addressed can disrupt the quality of life and worsen overall health conditions. Since 1972, OBH Combi from COMBIPHAR has been the choice of cough medicine for millions of Indonesian families from generation to generation," said Weitarsa Hendarto, Senior Vice President Marketing & International Operations COMBIPHAR.

With extensive experience and deep understanding of consumer characteristics in Indonesia, Weitarsa said that OBH Combi does not stop innovating.

"The latest, OBH Combi introduces OBH Combi Herbal as an option for phlegm cough medicine with natural ingredients for consumers who prefer herbal cough medicine," he explained.

OBH Combi Herbal is one of the options from the range of OBH COMBI cough medicines for consumers who choose herbal cough medicine. The natural ingredients of OBH COMBI Herbal are a combination of succus liquiritiae extract, ivy leaf extract, and honey.

Honey also has high antioxidants and helps relieve coughs, plus ivy leaf extract that can soothe the respiratory tract, reduce cough symptoms, and expel phlegm.

Not only that, OBH Combi also combines succus liquiritiae extract (licorice root) to relieve irritation and alleviate coughs and soothe the respiratory tract.

"The combination of these three natural ingredients makes OBH COMBI Herbal able to provide a comfortable sensation that warms and soothes the throat. OBH Combi Herbal can help relieve phlegm coughs for adults and children," said Weitarsa.

"Through OBH Combi Herbal, COMBIPHAR shows its commitment to innovation, quality, and consumer needs," he added.

Very concerned about the health and cleanliness of the family, celebrity Sharena Delon is also a user of herbal medicine to help with healing when a family member is sick.

"After the pandemic, I prioritize the health and cleanliness of my family even more. To maintain the health of my family, I start by providing nutritious intake, vitamins, and minerals," said Sharena, Ryan Delon's wife.

The presence of OBH Combi as a complement to health intake makes Sharena confident that the natural ingredients it contains can be a choice for family cough medicine.

"Moreover, OBH COMBI Herbal is part of OBH COMBI, which is trusted and has been the mainstay of my parents when I had a cough since I was a child," she said.

OBH Combi Herbal, she continued, has a soothing taste and makes the throat feel comfortable.

Although relying on natural ingredients, OBH COMBI Herbal is made using modern technology and quality natural ingredients that are guaranteed according to Good Manufacturing Practice (GMP) standards to produce drug products that meet quality, safety, and efficacy standards.

"COMBIPHAR understands that some people prefer herbal treatment because it comes from natural ingredients and has minimal side effects. With the presence of OBH COMBI Herbal, it is hoped to provide an alternative for families who choose herbal cough treatment," Weitarsa concluded.