Wow! Puncak 7.7 Shopee Live Bombastis Sale Records Transaction Increase Up to 12 Times

The excitement of 7.7 yesterday certainly cannot be missed by anyone. Because, in that event, there are many products from various brands that have huge discounts. In fact, due to the enthusiasm of consumers, several marketplaces also received very good impact. For example, in the 7.7 Shopee Live Bombastis Sale campaign, it managed to achieve a new record by providing a larger space and opportunities for users.

The biggest live beauty & fashion promo until the peak of the campaign on July 7 received a positive response, especially for the excitement of live shopping sessions through Shopee Live which became the most favorite interactive shopping option for users. This enthusiasm can be seen from the increase in transactions through Shopee Live during the peak of the 7.7 Shopee Live Bombastis Sale campaign, which reached up to 12 times compared to normal days.

Monica Vionna, Head of Marketing Growth Shopee Indonesia said, "We are very happy that the Shopee Live feature is accepted and becomes part of people's lives. Not only for watching entertainment but now it has also become a new shopping method that is increasingly popular, especially in the 7.7 Shopee Live Bombastis Sale campaign. Shopee also sees that this live shopping feature receives a positive response from business actors who are very enthusiastic about utilizing Shopee Live as a marketing and sales platform that can improve business performance and create personal closeness to their customers." This fact encourages our commitment to continuously advance the live streaming industry in Indonesia by presenting various innovations and initiatives that benefit the entire Shopee ecosystem."

Open New Opportunities and Become the Most Favorite Choice in 7.7

Live shopping through the Shopee Live feature in the 7.7 campaign provides an interactive shopping experience for users and of course new opportunities for businesses to improve their performance. Shopping through Shopee Live allows two-way communication between buyers and sellers in real-time, which can be used as an attractive promotional and marketing tool that can help purchasing decisions. Users can also enjoy interesting content from sellers and see products they want to buy in more detail and informative.

These conveniences are highly sought after by users, where the number of buyers through Shopee Live during the peak of the 7.7 campaign also increased up to 10 times compared to normal days. The same positive impact was also felt by sellers through this 7.7 campaign, where sellers have successfully promoted 2 million of their products through the Shopee Live orange cart at the peak of the campaign, which has driven an increase in sales in their stores.

Interestingly, the fashion and beauty categories became the favorite and most searched categories with a significant increase in transactions through Shopee Live. With the ease of interacting and getting more detailed product reviews, Shopee observed the live shopping trend for fashion and beauty categories, such as:

• When shopping for beauty products on Shopee Live, users no longer have difficulty finding products that suit their needs. The ease of ensuring suitable makeup shades for skin tone and product ingredients can now be shown by sellers through live shopping sessions. This makes Moisturizer, Lipstick, and Foundation the favorite products for users when shopping for beauty categories on Shopee Live.

• Finding clothes and accessories with the right size becomes easy with live shopping on Shopee Live. Bags, Shoes, and Shirts become the most purchased fashion products through live shopping.

Key to Success and Set New Records

The 7.7 campaign was initiated to answer the public's enthusiasm for live shopping through the Shopee Live feature as an easy and fun way of online shopping. Shopee Live broadcasts also become a source of entertainment that accompanies users' daily activities because the various forms and themes of Shopee Live sessions provided by sellers can be enjoyed by users throughout the day.

One very special achievement, Raffi Ahmad became the top streamer at the peak of the campaign on July 7 and successfully set the highest sales record on Shopee Live. The 12-hour nonstop Shopee Live session with Raffi Ahmad at TokoPapaRaffi became the favorite of users and received great enthusiasm with a total transaction of up to 7 billion.

In addition to TokoPapaRaffi, many other streamers and sellers also utilized Shopee Live during the peak of the campaign and experienced extraordinary responses that increased their daily sales by more than 50 times compared to last year. Some sellers, such as The Originote, SKINTIFIC, Maybelline Indonesia, and others, also became top streamers on Shopee Live with a significant increase in transactions.

"The campaigns and features on Shopee are our steps in fulfilling various shopping preferences of the public. We thank users and sellers for their trust in this 7.7 campaign and hope to continue serving the Indonesian community to meet their needs through the features and innovations we have," concluded Monica.

In response to user demand for live shopping, Shopee also brings back the best offers for users who shop through Shopee Live and enjoy Shopee Live promos, All 50% Discounts. Every day, users can buy various products from trusted brands and sellers on Shopee Live at the cheapest prices on Shopee.

Come on, download the Shopee app for free on the App Store or Google Play Store, and activate ShopeePay for a more convenient and practical shopping experience.

So Key to Success and Set New Records

The 7.7 campaign was initiated to respond to the public's enthusiasm for live shopping through the Shopee Live feature as an easy and fun way to shop online. Shopee Live shows also become a source of entertainment that accompanies users' daily activities because of the various forms and themes of Shopee Live sessions provided by sellers that can be enjoyed by users throughout the day. 

One very special achievement, Raffi Ahmad became the top streamer at the peak of the campaign on July 7th and successfully set a record for the highest sales in Shopee Live. The 12-hour non-stop Shopee Live session with Raffi Ahmad at TokoPapaRaffi became a favorite among users and received great enthusiasm with a total transaction of up to 7 billion.

In addition to TokoPapaRaffi, many other streamers and sellers also took advantage of Shopee Live during the peak of the campaign and experienced extraordinary responses, increasing their daily sales by more than 50 times compared to last year. Some sellers, such as The Originote, SKINTIFIC, Maybelline Indonesia, and others, also became top streamers on Shopee Live with a significant increase in transactions.

“The campaigns and features on Shopee are our steps in fulfilling various shopping preferences of the community. We thank users and sellers for their trust in this 7.7 campaign and hope to continue serving the Indonesian community to meet their needs through the features and innovations we have,” concluded Monica.

In response to users' demand for live shopping, Shopee also brings back the best offers for users who shop through Shopee Live and enjoy Shopee Live promos, All 50% Discounts. Every day, users can buy various products from trusted brands and sellers on Shopee Live at the cheapest prices on Shopee.

Come on, download the Shopee app for free on the App Store or Google Play Store, and activate ShopeePay for a more convenient and practical shopping experience.