"In the beginning, they focused on selling daster (a type of traditional Indonesian dress) offline for years before innovating into sarung (a traditional Indonesian garment) products by utilizing digital platforms for marketing. However, as time passed and following the development of the digital era, SarungBatik_store began to try using the TikTok platform, a leading entertainment video platform with many users in Indonesia. Ali, as the owner of SarungBatik_store, saw the great potential that this platform holds, inspiring SarungBatik_store to expand its audience reach digitally."

\u201cAlmost 90% of SarungBatik_store's income comes from promotions on the TikTok platform. We are grateful because through this platform, we not only provide opportunities for me as the business owner but also create job opportunities by empowering local workers in Pekalongan, Central Java, who are also involved in the batik industry, including screen printing and garment manufacturing,\u201d said Ali in his written statement on Thursday, March 7, 2024."

In addition, the #MelokalDenganBatik campaign created by TikTok and Tokopedia is also utilized by SarungBatik_store to increase sales and expand market reach. The first step taken by SarungBatik is to increase the intensity of live streaming from three hours to six hours per day, providing longer and closer interaction with the audience.

Not only that, SarungBatik_store is also actively producing short video content with a total of nearly 20 videos uploaded during the campaign period, featuring various interesting products and information about their batik sarongs. Taking advantage of this opportunity, SarungBatik collaborated with TokoMamaGigi, a TikTok channel managed by Raffi Ahmad and Nagita Slavina. This aims to promote their products where SarungBatik has successfully gained a larger audience than before.

Through platforms like TikTok, local businesses like SarungBatik_store are given the opportunity to compete in a broader market by utilizing creative content and engaging collaborations. This positive outcome demonstrates how the partnership between TikTok and Tokopedia can help local SMEs reach a wider market and achieve success. The success of SarungBatik_store and the commitment of TikTok and Tokopedia in supporting SMEs show a strong synergy between digital technology and local businesses in Indonesia.