This year, the Indonesian Fashion Chamber (IFC) is organizing MUFFEST+ in synergy with Gemalindo Kreasi Indonesia, carrying the theme “Flying to the Global Market.” MUFFEST+ itself is a trade exhibition and fashion show that highlights the cultural diversity and creativity of modest fashion products and halal lifestyle in Indonesia. In line with this year's theme, MUFFEST+ is ready to become one of the foundations to proclaim Indonesian modest fashion as a trendsetter in local, national, and international markets, and Indonesia as the center of modest fashion in the world.

"MUFFEST+ continues to promote the sustainable concept that has been implemented since 2020. Not only in finished products but also in the upstream to downstream processes that support the creation of international standard modest fashion products. Thus, the best works of Indonesian modest brands and designers not only possess aesthetic beauty, innovation, and high marketability, but also have a responsibility towards the planet and the global community in a sustainable manner."

The first session presents the MUFFEST+ 2024 program with speakers Lenny Agustin, National Chair of the Indonesian Fashion Chamber; Lisa Fitria, Marketing Director of MUFFEST+ 2024; Irvan Mahidin, CEO of PT. Gemalindo Kreasi Indonesia; and Dian Desiana, Managing Director of Bali Coffee Club. The second session is a chit-chat discussing the Business Potential of Modest Fashion with speakers Ita Rulina, Head of the Economic Empowerment and Sharia Finance Group – Department of Sharia Economy and Finance (DEKS) Bank Indonesia; Hikmah Rizka, VP Islamic Ecosystem of Bank Syariah Indonesia; designer Khanaan Shamlan and Rosie Rahmadi.

"Seeing this, Bank Indonesia expressed its gratitude and appreciation for the joint efforts that have been made together. MUFFEST+ this year is held in synergistic collaboration with various parties including Wardah as the Official Makeup and Skincare, BSI (Bank Syariah Indonesia) as the Official Bank, Asia Pacific Rayon (APR) and Gistex as Sponsors, and supported by the Ministry of Trade of the Republic of Indonesia, Bali Coffee Club, Habitare Apart Hotel Rusuna Jakarta, and YOU C1000. Then, Bank Indonesia collaborates with the Indonesia International Modest Fashion Festival (IN2MF) as the Event Partner and Hijabersmom as the Community Partner."

“After 9 years, Wardah has supported the consistency and commitment of MUFFEST+ in creating sustainability. Wardah has entered the international realm so that it not only becomes a market leader in Indonesia,” said Wahidah Oktavia, Senior Public Relations of Wardah Beauty. This year, Via, as she is commonly called, continued that Wardah, as the Official Makeup and Skincare, needs to educate that healthy and well-maintained skin is an important investment before using makeup to ensure it is long-lasting and looks flawless. “Not only is there a makeup trend, but a skincare trend is also needed, as skincare is part of sustainability,” added Via.