The presence of PIFW 2024 for seven days or a week from now is proof of Plaza Indonesia's consistency in holding fashion shows despite a four-year hiatus due to the COVID-19 pandemic. To celebrate the return of PIFW 2024, a number of renowned designers, both local and international, will enliven this event with 75 brands, 31 shows, and 1,444 collections.

Carrying the theme 'Bigger, Better, Bolder,' Zamri Mamat, Deputy Chief Marketing Officer of Plaza Indonesia, said that this theme is in line with PIFW, which will be different from previous years, with bigger, better, and bolder concepts, through a press conference held at La Moda, Plaza Indonesia, Jakarta, on Tuesday, February 27, 2024.

The difference can be seen, according to Zamri, through the increased number of designers, the show stage will be bigger with the use of three LED screens as the main stage display, and it will also provide fashion stylists. In addition, as a form of support for the sustainability of the fashion industry, this event also promotes sustainable fashion applied to the collections of PIFW 2024 designers.

Zamri also revealed that PIFW 2024 has a target market of international scale, so it is designed to be magnificent after undergoing several stage layout revolutions. In addition, the organizers have introduced Live Streaming on all Plaza Indonesia channels to facilitate fans in witnessing PIFW 2024.