The Charm of Hong Kong in the Elegance of 'The Orient Collection' by Nada Puspita

The Enchanting Charm of Hong Kong in 'The Orient Collection' by Nada Puspita.

Dream - Collaborating with the Hong Kong Tourism Board (HKTB), modest fashion brand Nada Puspita has launched its latest clothing collection entitled "The Orient Collection". This collaboration represents Hong Kong as a Muslim-friendly tourist destination. Inspired by the blend of culture and unique experiences in Hong Kong, "The Orient Collection" depicts the vibrant atmosphere of the city through its scarves and clothing line.

The Charm of Hong Kong in the Elegance of 'The Orient Collection' by Nada Puspita

The title of this collection is inspired by Hong Kong, which is dubbed as the "Pearl of the Orient." Not only does it pay homage to Hong Kong's famous reputation, but the choice of this name also implies a treasure trove of cultural experiences and energy in this city.

Founder & Creative Director of Nada Puspita, Indah Nada Puspita said, this collection features peony flower ornaments as a symbol of prosperity and elegance in Hong Kong culture. "Presented in a palette that reflects the dynamics of the city, ranging from bold to soft and classic colors, we hope that visitors can also be inspired to explore and define their own version of Hong Kong," said Indah Nada Puspita, in Central Jakarta, Thursday, June 27, 2024.

He said, the collection of The Orient has a traveling spirit. Therefore, some of the collections use comfortable cotton material for traveling and also for everyday use. There are several color options in this collection such as white, beige, black, which are neutral. In addition, there is also a red dress that depicts the charm of Hong Kong.

"While the scarf is made of premium voal material with various color options. Starting from neutral colors, feminine colors like pink and pastel yellow, to vibrant colors like red and blue."

Inspired by the energy of Hong Kong, Indah chooses various destinations for this collection's lookbook. She also conducts a series of photo shoots and video documentation for the campaign in various Hong Kong destinations. Such cultural sites include Kowloon Walled City Park, strolling through the shopping district of Tsim Sha Tsui, Jade Market, and enjoying the stunning sunset views in the West Kowloon Cultural District.

"He was also surprised by the abundance of Muslim-friendly restaurant options available in this city, and chose dim sum at the Islamic Centre Canteen at Masjid Ammar and Osman Ramju Sadick Islamic Centre as his favorite culinary choice."

"Hong Kong is a very photogenic destination, with very picturesque photo spots all over the city. I recommend visiting Hong Kong and making every corner of this city your fashion runway."

Beautiful greetings.

As information, with a Muslim population of 87%, Indonesia is home to the largest Muslim population in the Southeast Asia region. Attracting Muslim tourists from Indonesia is one of the top priorities for Hong Kong. Especially, considering the strong increase in Indonesian visitors, reaching 70% in April 2024 compared to before the pandemic. There were more than a quarter of a million Indonesian tourists visiting Hong Kong in 2023, indicating a significant increase of 56% compared to 2022.

"We hope this collaboration will further inspire Muslim travelers from Indonesia to explore Hong Kong, as well as enhance cultural understanding and expand interests beyond mere tourism, thus enriching the unique Hong Kong experience for everyone."

said Liew Chian Jia, Regional Director HKTB Southeast Asia.

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