![Wardah Collaborates with 4 Designers and Local Fashion of the Homeland on the IFW 2024 Stage.](https://cdns.klimg.com/mav-prod-resized/480x/ori/feedImage/2024/3/31/1711863763242-myoxc.jpeg)
![Wardah Collaborates with 4 Designers and Local Fashion of the Homeland on the IFW 2024 Stage.](https://cdns.klimg.com/mav-prod-resized/480x/ori/feedImage/2024/3/31/1711863763242-myoxc.jpeg)
"Dream - Wardah, a local beauty brand owned by PT Paragon Technology and Innovation, invites four fashion designers and four well-known local fashion brands in the country in the Wardah Modest Verse program."
The collaboration was brought by Wardah on the stage of Indonesia Fashion Week (IFW) 2024 with the theme "Make Your Way for Goodbess".
"Dream.co.id"
Four local fashion designers who are partnered with Wardah for IFW 2024 include Kami, Ria Miranda, Haidee Orlin, and Puru Kambera with their respective themes. According to Elsa, through the goodness of small steps, it is a way to make a significant impact not only for oneself but for the whole world.
We who took the theme of wild flowers for the Florcita collection carry the theme "Little Things Matter". It highlights the warm flower motif that is usually found on the roadside or even in the forest, which is small in size. In addition, Florcita also uses ribbon motifs following the current trend.
"Small things that we do are actually important and we should be grateful for them," said Nadya Karina, Creative Director of Kami on the same occasion. Maximizing the appearance of Florcita on the IFW 2024 stage, the makeup look used is Flourish Rosy which is simple and fresh, using Wardah Glasting Liquid Lip shade Peach and Berry."
Then Haidee Orlin raised the theme 'Harvest de Lune' by telling a harvest season on Hari Raya that was planted with seeds like worshiping, reciting the Quran, and getting closer to Allah SWT. In the collection that will be displayed in Haidee Orlin's performance, a combination of materials used includes lace, tile, and a little sequin.
“Inside the holy Quran, there is a verse about where Allah sends rain to barren lands and flowers bloom,” said Meity Uzier, Founder & Designer of Haidee Orlin. The chosen makeup look for Haidee Orlin's appearance on the IFW 2024 stage is Flourish Rosy, which is suitable for the feminine, playful, and floral-themed Harvest de Lune collection.
The third brand, Puru Kambera, adopts the theme of Peranakan and cultural acculturation with classical Javanese elements under the name Kamala. The chosen makeup look for Puru Kambera is Brown Creased, which is in line with the Classical Javanese theme by using brown eyeshadow for a smokey eye effect and complemented with a brown Glasting Liquid Lip.
The last fashion brand that enlivens Wardah Modest Verse is Ria Miranda, which brings the Ria Miranda Signature Raya collection with the theme of Selayar. The Selayar collection is inspired by the Makassar region, which depicts the past when mothers used to wait for their husbands to return from sailing by weaving and making it their occupation.
Taking the typical Makassar woven fabric in this collection, Selayar is dominated by woven fabric that is modified with a combination of modern embroidery and sequins. The makeup look used for this Selayar appearance will use Hi-light Liner because the beige eyeliner perfectly represents the gentle and modest figure of Ria Miranda.
Apart from the four famous designers in Indonesia mentioned above, in this opportunity Wardah also invites collaboration with four Local Fashion Brands namely Hi Prima, Arabelle, Kimmyra, and Breena. Report: Maulia Gowtsi.
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