Local brand Erigo has once again launched a new range of products in order to cater to the diverse fashion preferences of the community. Interestingly, in this launch event, Erigo has invited JKT48 to collaborate exclusively on Shopee. The collaboration is also one of the highlights offered by Shopee in the Shopee 11.11 Big Sale campaign.

Only here, users can buy various Erigo x JKT48 fashion products starting from November 8th to November 12th, 2023. Make it even happier because on this special day, Erigo along with 14 JKT48 members will have a live streaming session on Shopee Live at 18.00 - 20.30. Later, there will also be many special surprises where users can enjoy discounts up to 30 thousand and the highest number of buyers have the opportunity to get attractive prizes from JKT48.

Muhammad Sadad, Founder Erigo said, "We always strive to follow the latest trends to meet the needs of consumers who certainly have different styles and fashion tastes. Through our various choices of streetwear fashion products, it is hoped that they can help male and female users to mix and match their outfits in a more stylish and easy-to-wear way every day."

"Special this time, we collaborate with inspiring young people and society idols, JKT48, to launch fashion products such as T-shirts, Hoodies, and Denim Jackets with attractive designs that represent the characters of the 14 members of JK48. Of course, we also bring a different concept by partnering with 4 Indonesian art illustrators to provide fresh and unique designs for our loyal users. We hope that these products can showcase the high quality of authentic Indonesian brands that can capture the hearts of the community," said Sadad.

Fans have the opportunity to chit chat and ask questions to this idol group JKT48 while getting to know Erigo products in more detail. This live session becomes more exciting and lively with various surprises presented by Erigo and JKT48. In addition to chatting for 2.5 hours non-stop with JKT48 members, users with the most purchases can get attractive prizes in the form of JKT48 clothes and posters.

Member JKT48 added, "We are very happy to collaborate with a local brand that is a pride of the homeland, namely Erigo, to present the latest products exclusively for our users and fans on the Shopee platform. Through this collaboration, we want to showcase the unique style realized through different designs for each JKT48 member. We hope that the products presented can inspire fashion for the community, especially Shopee users who have the opportunity to be the first to get this special collection. Don't miss out!"

Erigo is a local brand that operates in the fashion industry and was founded by Muhammad Sadad in 2013. Starting the business in Sadad's apartment studio in Depok, where at that time there were no permanent employees or a team, proves that consistency and hard work are the keys to the success of his business, which has grown rapidly as it is now.

This is not the first time Erigo, together with Shopee, has brought extraordinary news since joining in 2017. Previously, Erigo also collaborated with Shopee and brought glory to the nation as a representative of the nation's work in the largest fashion show, New York Fashion Week, in 2021. Even Erigo always participates in every twin number campaign that Shopee presents, such as the 11.11 Big Sale campaign, and often succeeds in becoming a favorite brand in various annual Shopee campaigns. With the Shopee Export Program, 2020 also marked the beginning of Erigo's entry into the global market, such as Malaysia, Singapore, the Philippines, and Thailand.

So it's no wonder that various initiatives that Erigo has made together with Shopee have made it a brand that is increasingly known and close to the community. Erigo has experienced how Shopee's support, which is always innovating to maximize the potential of local sellers in developing their businesses. Starting from the presence of a series of attractive promos, thematic campaigns, to interactive features. This is what underlies his decision to launch the latest exclusive collection together with JKT48 on Shopee and bring the excitement through Shopee Live today.

Daniel Minardi, Head of Brands Management & Digital Products Shopee Indonesia said, "Shopee highly appreciates the latest product innovation from Erigo, which also collaborates with JKT48 and is specifically presented for Shopee users. We believe that this collaboration will showcase the potential and excellence of original Indonesian brands. This special collaboration with JKT48 can certainly be an inspiration for various other local businesses, as well as the younger generation to continue exploring potential and producing their best work."

For fans of Erigo and JKT48, don't miss out on their exclusive fashion collections only on Shopee. You can start buying them from November 8-12, 2023. Especially because Shopee 11.11 Big Sale is still ongoing with various best offers, starting from Free Shipping Rp0 Unlimited, Shopee Live Cheap Discount 24 Hours, and Big Flash Sale every hour. Grab it fast! For more information about the Erigo x JKT48 collection, you can simply click here.