Celebrity Baim Wong shocked Indonesian netizens thanks to his short video uploaded on August 30 on his Instagram account @lambe_turah. In the secretly recorded video, Baim appeared to be angry at his employee. In addition, the atmosphere in the video also seemed tense and made the viewers hold their breath.

One day later, Baim announced his clarification with a complete video post about the actual incident that occurred between him and his employee. The video shows one of his employees cutting a property in the shape of a giant price tag with the word "HARGA" (price) on it. Baim Wong then clarified to the camera that he was preparing to give a 50% discount or price cut in his first Shopee Live session.

Quoting from Baim's words in the video shows that he now chooses to add his streaming stall to Shopee Live. Seeing the increasingly popular and sought-after world of live streaming as an online selling platform, sellers and a lineup of local artists are flocking to join Shopee Live. Now it's the turn of an artist named Muhammad Ibrahim, commonly known as Baim Wong, who doesn't want to miss out on the excitement of Shopee Live. This artist, born in 1981, is always clever in finding opportunities and significant gaps in things that can benefit him.

"From year to year, his presence in this industry continues to rise until finally appearing on the big screen. As time goes by, Baim continues to try to create and produce content on his YouTube channel. In fact, he has now become one of the top YouTubers in Indonesia. Armed with his experience and ability in hosting livestreams, Baim becomes even more enthusiastic and confident to do live streaming on Shopee Live."

Tempted by the tremendous benefits, especially on this August 31st, Baim is ready to enliven the live streaming market on Shopee Live through his account @baim.wong. Exactly at 8 PM every day, there will be many surprises presented, starting from a wide and diverse selection of products, to massive promotions that are definitely the cheapest.

In addition, Shopee users and loyal followers of Baim can also enjoy shopping promos on Shopee Live with a 50% discount and free shipping for Rp 0 during the live session. Users can certainly enjoy various attractive offers in the ongoing 9.9 Super Shopping Day campaign. Furthermore, the news of the achievement of his fellow artists' turnover, who have successfully achieved a fantastic total sales, also motivates Baim to commit himself to Shopee Live.

Through research from Populix entitled "Understanding Live Streaming Shopping Ecosystem in Indonesia," it was revealed that Shopee Live is the most frequently used live streaming platform for online shopping. As many as 69% of respondents chose Shopee Live as the most frequently used live streaming feature by the Indonesian community, surpassing TikTok Live with a percentage of 25%. Shopee Live is also the most remembered live streaming feature by the Indonesian community, with 60% of respondents, while TikTok Live as a new player only received 30% of the votes.

In line with live streaming platform usage data, Shopee shows the highest market share in terms of both transaction quantity and value. In terms of the transaction quantity market share indicator (share of order), Shopee successfully recorded the highest market share in transaction quantity (56%) in the last 6 months, followed by TikTok Live at 30%. Meanwhile, in terms of the transaction value market share (share of revenue), Shopee occupies the first rank in recording the largest transaction value market share, which is 54%, followed by TikTok Live (31%).

To complement the findings of the high public interest in using live shopping features to purchase fashion and beauty products, Populix also discovered that Shopee Live is the most frequently used live streaming feature for buying Fashion & Beauty items. For the Fashion category, Shopee Live is used by 79% of respondents, making TikTok Live, as a new player, unable to keep up with a result of 44%. The same goes for the Beauty category, where Shopee Live is used by 71%, while TikTok Live is used by 51%.

With various data above, it can be concluded that Shopee is still leading the competition in the e-commerce industry, both in terms of the big picture and when focused on the live streaming shopping feature. Furthermore, with the shopping preferences of Shopee Live users, it increasingly solidifies Baim's decision to focus on live streaming using the @baim.wong account on Shopee Live starting from August 31st. How about it, can't wait for other surprises, right?