![Mengenal Lebih Dekat Mooryati Soedibyo, Pendiri Mustika Ratu dan Sosok di Balik Kontes Kecantikan Puteri Indonesia yang Wafat Hari Ini](https://cdns.klimg.com/mav-prod-resized/480x/ori/feedImage/2024/4/24/1713927618696-m34fa.jpeg)
![Mengenal Lebih Dekat Mooryati Soedibyo, Pendiri Mustika Ratu dan Sosok di Balik Kontes Kecantikan Puteri Indonesia yang Wafat Hari Ini](https://cdns.klimg.com/mav-prod-resized/480x/ori/feedImage/2024/4/24/1713927618696-m34fa.jpeg)
"Dream - Founder of the Mustika Ratu cosmetic brand, Mooryati Soedibyo, passed away on early Wednesday, April 24, 2024, at the age of 96. "Has passed away peacefully, Mother DR.H.BRA. Mooryati Soedibyo on Wednesday at 1.00 AM local time on April 24, 2024 at the age of 96 (January 5, 1928 - April 24, 2024)," quoted from Liputan6.com."
The following is the translation of the given 'Bahasa' text to 'English' while preserving any html tags: "Woman with the full name BRA. Mooryati Soedibyo was born in Solo on January 5, 1928. Mooryati Soedibyo once served as the Vice Chairman of the MPR for the period 2004-2009, representing the DPD."
Ia juga merupakan Presiden Direktur Mustika Ratu, dan salah satu pencetus ide kontes pemilihan Putri Indonesia yang digelar hingga sekarang. Mooryati Soedibyo tercatat oleh MURI sebagai peraih gelar doktor tertua di Indonesia, dan sebagai "Empu Jamu". Ia juga masuk sebagai urutan nomor 7 dalam daftar 99 wanita paling berpengaruh di Indonesia 2007 versi majalah Globe Asia. Cucu Sri Susuhunan Pakoe Boewono X Keraton Surakarta ini terkenal dengan segala hal yang berkaitan dengan kecantikan, jamu tradisional, dan lingkungan keraton. Sejak usia 3 tahun ia tinggal di Keraton Surakarta yang dikenal sebagai sumber kebudayaan Jawa.
"In the palace, he received traditional education that emphasized etiquette, classical dance, music, batik making, ngadi saliro ngadi busono, knowledge of medicinal plants, herbal medicine preparation, traditional cosmetics, and other art fields."
Hobby of drinking Mooryati Soedibyo's jamu, which has been done since childhood, finally she developed as a business in 1973. The herbal jamu recipe from Keraton Surakarta which was originally given to her friends, finally turned into a business.
Products are starting to be exported to more than 20 countries, including Russia, the Netherlands, Japan, South Africa, the Middle East, Malaysia, and Brunei. The products have also expanded to become 800 products, ranging from baby, general, super, and premium. It started with products for parents up to teenage girls. In 1990, she launched the Puteri Indonesia pageant, which she developed after watching the Miss Universe event in Bangkok in 1990.
Mooryati, who often visits abroad to hold seminars and exhibitions, wants to create the Miss Indonesia event. From here arises her desire to make Indonesian women confident in appearing on the international stage.
This was previously pioneered by Andi Nurhayati who has been the franchise holder for international pageant delivery since the 70s. Similarly, Femina magazine has been organizing the selection of Indonesian Teen Princess for years.
Now Mooryati Soedibyo is trying to combine all of that in the event of the Miss Indonesia Election. Then she presented the idea to the National Export Development Agency, and it was approved. Mooryati finally formed the Miss Indonesia Foundation and became the Chairperson. But the Miss Indonesia Election event was not fully approved by the public. It has even become a controversy until now. Mooryati herself has successfully held the Miss Indonesia Election event six times, although there was a hiatus for 3 years, namely in 1997, 1998, and 1999.
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