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The Minister of Trade, Zulkifli Hasan, noted a surge in transactions during Harbolnas 2023, reaching Rp 25.7 trillion, far exceeding the achievement of the previous year during Harbolnas 2022, which only reached Rp 2.9 trillion.
"Imagine that the transactions for Harbolnas 2023 are recorded at Rp 25.7 trillion, an increase of Rp 2.9 trillion compared to Harbolnas 2022,"
"Minister of Trade in the press conference on Performance Achievements 2023 and Trade Outlook 2024, at the Ministry of Trade Office, Jakarta, Thursday (4\/1\/2024)."
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The Surge in E-commerce Transactions Drives Support for Local Products.
According to the Indonesian E-Commerce Association (idEA), this surge in transaction value has indeed triggered pride among the public in purchasing and using local products, especially among those who are more financially capable.
"According to a survey conducted by NIQ Indonesia, out of a total transaction value of Rp 25.7 trillion, it is evident that the upper class is increasingly interested in purchasing local products. In the results of this survey, the personal care sector has become the main focus, as seen from the numerous local skin and body care products emerging."
The Minister of Trade estimates that e-commerce transactions in 2023 will soar to Rp 533 trillion. This represents an increase from the previous e-commerce transaction amount of Rp 476.3 trillion in 2022.
To support the potential growth of e-commerce, the Ministry of Trade issued Minister of Trade Regulation Number 31 of 2023 which regulates business licensing, advertising aspects, guidance, and supervision of business actors operating through electronic systems.
The Ministry of Trade has released the Minister of Trade Decision (Kepmendag) No.1998/2023 which establishes a list of finished goods from abroad priced under USD 100 per unit that can be traded through cross-border e-commerce platforms. The aim is to protect the interests of MSMEs and domestic industries. For example, this regulation includes e-commerce platforms from China such as TikTok Shop.
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