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Dream - PT Transjakarta collaborates with City Vision to transform a number of Bus Rapid Transit (BRT) stops into art galleries. Not only does this provide an interesting experience for Transjakarta users, but it also serves as a means of promotion or advertising.
The Head of Marketing Division of PT Transjakarta, Mahal Mark Rivero, said in Jakarta, Monday, 25 March 2024.
The following 'Bahasa' text translated to 'English' while preserving any html tags: "Inovasi City Vision Bus Shelter Advertising is currently available at 10 BRT stops located throughout Jakarta, particularly in the Jl Thamrin-Sudirman area. Some of them are Halte Bundaran HI, Tosari, Dukuh Atas, Karet Sudirman, Polda Metro, GBK, Monas, CSW Asean, Harmoni, and Ragunan."
With the presence of City Vision Bus Shelter Advertising, City Vision transforms the interior of BRT stops into an immersive experience by using designs from world-renowned artists. Such as Van Gogh, Claude Monet, Gustav Klimt, and Katsushika Hokusai.
At present, this innovation has been implemented in 3 (three) BRT Stops, namely Tosari Stop with Starry Night design, Dukuh Atas Stop with Water Lilies & Poppy Field design, GBK Stop with Portrait of Adele Bloch-Bauer design, and its backside with Mount Fuji design.
Meyrick Sumantri, Co-Founder and Co-CEO of City Vision, said, "This innovation provides benefits for brands and creative economy actors to promote products in an attractive way. In addition to reaching TransJakarta passengers, they can also reach general road users."
"By the presence of this product, we also encourage more people to use public transportation for their daily activities," said Meyrick.
"On the other hand, Fadly Hasan, Director of Service and Business TransJakarta, stated that City Vision is the only OOH media that has the most complete advertising network in TransJakarta, ranging from inside the bus, outside the bus, to the bus stop."
"Dream.co.id."
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