Strava records user activity data that can later be shared with followers or shared publicly. The activity data is recorded in the form of a map image of the route taken, distance covered, duration of the workout, and speed during the workout.

The number of sports enthusiasts who are proud of their achievements has caught the attention of Strava jockeys, who see an opportunity. They offer services to become running jockeys. The services offered by a Strava jockey are quite diverse. In addition to distance covered, users of Strava jockey services can also request more specific needs such as distance covered, time, and calories burned.

Although this Strava jockey service has received many negative responses, it turns out that there are still many people interested in using this jockey service. However, the price for this Strava jockey is adjusted based on the desired distance and running pace. The longer the route or distance and the desired pace, the higher the jockey price that must be paid.