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Dream - Paris City has been crowned as the most attractive tourist destination in the world in 2023. The coronation is an annual report from the global market research company, Euromonitor International. The company has released the Top 100 Destination Cities 2023 Index, created in partnership with data company Lighthouse. This report observes leading cities from around the world and ranks them based on criteria such as tourism, sustainability, economic performance, as well as health and safety.
According to CNN, Europe occupies the top rank, with seven out of the top 10 cities and 63 countries in the top 100. The only non-European cities to make it to the top 10 are Dubai at rank 2, Tokyo at rank 4, and New York at rank 8.
Madrid is in third place, while Amsterdam, Berlin, and Rome are respectively in positions 5, 6, and 7. Barcelona and London complete the top 10. Asia managed to enter the top 20 with Singapore taking the top position at rank 11. Other cities in Asia include Seoul (14), Osaka (16), and Hong Kong (17).
Entering the top 10 for the first time, Tokyo's ranking was achieved thanks to better tourism infrastructure, relaxation of Covid-19 related regulations, and the weakening of the Yen exchange rate - which offers the best value for international visitors.
Meanwhile, there are four new entries in the top 100 rankings, all of which show improved tourism performance this year. The four cities are Washington DC (48), Montreal (68), Santiago (88), and Vilnius (92).
International travel continues to experience a strong recovery, with projected travel numbers reaching 1.3 billion by the end of 2023. The global tourism expenditure is estimated to reach US$1.7 trillion.
Istanbul ranks first for the number of international arrivals in 2023, followed by London and then Dubai. The cities with the largest growth from year to year are Hong Kong (2,495%) and Bangkok (142%), as they were among the last to reopen after the Covid-19 pandemic.
The top 20 cities in the Euromonitor Top 100 City Destinations Index 2023 are: 1. Paris, France 2. Dubai, United Arab Emirates 3. Madrid, Spain 4. Tokyo, Japan 5. Amsterdam, Netherlands 6. Berlin, Germany 7. Rome, Italy 8. New York, United States 9. Barcelona, Spain 10. London, United Kingdom
11. Singapore 12. Munich, Germany 13. Milan, Italy 14. Seoul, South Korea 15. Dublin, Ireland 16. Osaka, Japan 17. Hong Kong 18. Vienna, Austria 19. Los Angeles, United States of America 20. Lisbon, Portugal
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