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Dream – Legendary local brand Viva Cosmetics once again achieved the top position for two different categories, namely Milk Cleanser and Face Tonic, in the prestigious Indonesia Best Brand Award (IBBA) 2023. This victory solidifies Viva Milk Cleanser & Face Tonic products, which have achieved Quadruple Platinum through consecutive victories every five years for four periods, now entering its 22nd year. Following its sister brand, Viva Queen also won the Gold award for the Eyebrow Pencil category for four consecutive years.
"Thank you for the trust and pride of Viva Cosmetics loyal customers who have been using our products, this certainly encourages us to continue creating," said Anna Setiawati, Brand Manager of Viva Cosmetics at Shangri-La Hotel Jakarta on Wednesday, December 13, 2023 yesterday."
Viva Cosmetics also released many new products throughout the year 2023, with the latest being Viva Acne Serum with Triple Clarifying Active.
Formulated for acne-prone skin, this serum is part of the Viva Triple Serum series which consists of Viva Glowing White Serum, Viva Anti Aging Serum, and Viva Peeling Serum. Viva Queen, which offers premium affordable skincare & makeup, brings a new color for beauty enthusiasts with Rose Cleansing Balm. The B.O.M (Balm to Oil to Milk) formulation in this makeup cleanser with rose flower extract can cleanse and care for facial softness down to the pores in 20 seconds.
Not to be outdone, Red-A Cosmetics, a sister brand that targets young people, also releases popular makeup products, namely Red-A Lip Glo Color Balm with three new colors and Red-A Eye Brow Pencil that is multifunctional according to the current trend.
In order to reach many markets and beauty events to introduce and distribute consumer favorite products massively, the products from brands established by PT Vitapharm in 1962 also participate in national and Asian beauty bazaars attended by a total of more than fifty thousand visitors.
"To welcome the upcoming new year that is only a few days away, this brand also has hopes to continue growing with the community. "Viva Cosmetics and its sister brands are excited to welcome the new year, we have many surprises that can be anticipated by friends," said Anna."
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