‘Beauty Science Fest 2023’ Sukses Gabungkan Sisi Kecantikan, Sains, dan Teknologi untuk Pertama Kalinya di Indonesia

"‘Beauty Science Fest 2023’ Successfully Combines Beauty, Science, and Technology for the First Time in Indonesia"

Dream - ParagonCorp, which oversees several beauty brands such as Wardah, Make Over, Emina, Kahf, Biodef Labore, InstaPerfect, Crystallure, and Tavi, successfully held the Beauty Science Fest 2023 on September 27th to October 1st, 2023 at Laguna Atrium Central Park Mall, Jakarta. Carrying the theme 'When Beauty Meets Science', the event showcased a fusion of beauty and science that created innovative and evidence-based skincare, as well as customized products tailored to the diverse needs of consumers.

During the Beauty Science Fest 2023 event, it was recorded that more than 7,500 visitors enjoyed a series of activities held over five days. Visitors were presented with a series of activities such as 6 experiential zones at the Innovatech Research Center, Beauty Science Talks with 75 skin and beauty experts, and the opportunity to meet creators at the Paragon Creator Hub. EVP & Chief Marketing Officer of ParagonCorp, Amalia Sarah Santi, explained that Beauty Science Fest 2023 is the first breakthrough event in Indonesia that combines the concepts of beauty, science, and technology.

"More than 120 Paragon Experts with backgrounds in pharmacy, chemistry, chemical engineering, and others are involved in providing education and laboratory demos that showcase in-depth research processes supported by science and advanced technology," said Amalia recently.

According to Amalia, Beauty Science Fest 2023 is a manifestation of ParagonCorp's commitment to creating high-performance products, with a scientifically-driven and ingredient-focused approach that can meet all consumer needs. It's not just about the products, Beauty Science Fest 2023 is also one of the company's efforts to continuously improve cosmetic literacy in Indonesia through innovative experiences and education with experts. "This event also serves as the opening of the series of Beauty Science Fest in the following period," she added.

The first event of ParagonCorp offers a comprehensive beauty science experience that showcases cutting-edge beauty technology, advanced ingredients, and education from Paragon Experts through various activities that directly involve the visitors.

"Innovatech Research Center"

Visitors can explore experiential zones, namely Epidermalux Lab, Dermacleanse Lab, Color Science Lab, Trichoscent Lab, Sunscreen Expert Lab, and Scientia Experts Zone. Each zone is equipped with state-of-the-art technology, allowing visitors to gain comprehensive scientific insights.

"Beauty Science Talks"

Leading skin and beauty experts are involved in an inspiring talk show session, delving into the science behind high-performance product innovations. Paragon Experts reveal their various research and development processes, tailored to diverse consumer needs, while considering various skin types, skin tones, and environmental factors.

"Paragon Creator Hub"

"As part of ParagonCorp's commitment to developing the creative community in the beauty industry, Beauty Science Fest 2023 invites creators to join the Paragon Creator Hub program. Participants can enjoy various benefits such as free ParagonCorp products, exclusive sales commissions, networking opportunities, and content creator courses."

I don't want to produce just any beauty products for diverse consumer needs, Dr. Sari Chairunnisa, Sp.Kk, FINSDV, VP Research & Development of ParagonCorp, stated that Paragon Corp needs science to create innovative products that are high performance, high efficacy, safe, gentle, and accessible.

"Besides that, we also need to understand the structure of the skin, skin type, and diverse skin needs. If we only understand the consumer's needs and do not have science-based solutions, it will be difficult for us to present products with high performance and efficacy," explained Dr. Sari.

It is known that ParagonCorp has conducted more than 40,000 trial formulations, 410 efficacy tests involving more than 12,000 panelists, and dozens of local & global dermatologists in the past year. Dr. Sari also mentioned that ParagonCorp has performed skin tone mapping on more than 1000 Indonesian women. In addition, ParagonCorp is actively conducting in-depth research with experts from renowned universities in Indonesia.

The following 'Bahasa' text translated to 'English' while preserving any html tags: "The same thing was also said by Gemma Grennan B.Sc as the CEO of Spincontrol Idea Indonesia at the Beauty Science Talks session at Beauty Science Fest 2023 that science is very important in beauty because the power of science is the foundation of good skincare. "Science provides knowledge about high-performance, high-efficacy, and safe skincare products that meet various skin needs. As a result, science-based skincare is more effective and beneficial in maintaining healthy skin," said Gemma. So, who went to Beauty Science Fest 2023 yesterday?"

Beauty

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