"Dream – It has been a while since the celebrity Bella Shofie has been seen on television; she is currently focused on running a skincare business called Dabe Beaute, which she built together with her husband, Daniel Rigan. Dabe Beaute serves as proof of Bella's seriousness in making sure everyone has healthy and well-maintained skin at an affordable price, just like the meaning of Dabe, which is 'The Amazing Beauty Excellent Service.' However, the story of Dabe Beaute is not just about the success of its products but also the support or role of social media platforms like TikTok, which has become the key to Bella's skyrocketing business."
"By wisely utilizing the platform to interact with the audience, especially millennials and Gen Z, Bella maximizes its use through product review content, beauty tips, and daily vlogs."
"I am very grateful for TikTok which has greatly helped Dabebeaute as a local MSME and has allowed many people to get to know this local skincare business," said Bella Shofie with gratitude in her statement on Wednesday, December 20, 2023. The impact of TikTok, Bella continued, does not stop at helping the visibility of Dabe Beaute's business, but also helps to increase sales."
"With the strategic partnership between TikTok and this Buy Local campaign, it greatly helps our business! We are very happy because on December 12th, our products sold out a lot," said Bella enthusiastically."
According to her, even though Dabe Beauty only conducted a live broadcast for three hours, the number of incoming orders can be considered extraordinary. “Alhamdulillah, everyone from the factory, related logistics partners, and our internal staff are very happy because we finally have a lot of orders again,” she said. Not only thinking about the profit side, at Dabe Beauty, Bella has a noble mission to create job opportunities for those in need.
"Currently, we are recruiting new people, even hiring new stores, so now there are four stores. We have to do this because the orders we receive have truly exceeded expectations, making our three-story store insufficient," explained the woman born on February 5, 1992."
"For Bella, the commitment to provide job openings for many people signifies providing a source of income for individuals in need. This includes involving courier service personnel, such as J&T, who not only do the work but also actively contribute to the growing business."
"Bella emphasizes that Dabe Beaute strongly supports other local MSMEs (Micro, Small, and Medium Enterprises) to remain competitive in the local market and even does not rule out the possibility of entering the international arena by utilizing the right platforms along with a noble intention."
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