Survey: Local Products Have Dominated the Indonesian Cosmetics Market

The translation of the given 'Bahasa' text to 'English' while preserving any html tags is: "Surveys Show Local Products Have Dominated the Indonesian Cosmetics Market".

Survey: Local Products Have Dominated the Indonesian Cosmetics Market

Dream - Local beauty products are increasingly developing over time. In fact, many high-quality beauty brands have successfully attracted both local and international markets.

The high interest in local beauty products is proven through the Jakpat survey, which shows that 74% of respondents admit that local skincare brands have attracted more attention in the last 6 months.

The survey involving more than two thousand respondents in 2023 also proves that 73% of skincare users feel that local products are more suitable for their skin conditions compared to global brands.

"Favorite Active Ingredient"

From the many favorite ingredients offered in various skincare products, vitamin C is considered the most popular. Niacinamide and salicylic acid are the next most popular active ingredients that are highly sought after by respondents.

"Skincare Claims that are Considered"

"Claims of halal, alcohol-free, and dermatologically tested have a significant influence on skincare selection, especially among female users."

"Tren Makeup" translates to "Makeup Trend" in English.

Besides skincare, the survey also revealed trends about makeup. Through the survey, simple makeup is considered as a makeup that is only made using 3 products.

<b>Siapa yang Paling Sering Pakai Makeup?</b>

"Who wears makeup the most often?"

The survey shows a tendency to wear full makeup every day is indicated by Gen Z, upper segment, and workers.

Favorite Makeup Products

From the aspect of lip makeup products, lip balm is still superior because it is needed by everyone. As many as 44% of respondents use lip balm regularly. Followed by the use of lip cream by 40%, while lipstick is favored by 38%. Lip tint and lip gloss are ranked at the bottom with percentages of 39% and 20% respectively.

Jakpat also revealed respondents' interest in eyebrow products. Brow pencil with the simplest usage became the favorite and was favored by 82%. Brow gel followed with a percentage of 40%. Meanwhile, brow pomade was only favored by 7%.

"Beauty Product Purchase"

The translation of the given 'Bahasa' text to 'English' while preserving any html tags is as follows: "Beauty products are mostly obtained online through e-commerce. Social media and official websites are also often the center of shopping."

A total of 51% of respondents buy cosmetics in offline stores. Offline purchases themselves are further divided according to their accessibility, such as minimarkets/supermarkets, cosmetic stores, department stores, and sales. The most common purchases in minimarkets/supermarkets are made by 37% of respondents. Meanwhile, purchases in cosmetic stores, department stores, and sales are made by 32%, 15%, 17%, and 8% respectively.

Now, almost everyone gets beauty information and its products through social media, namely Instagram and TikTok. Both social media platforms are used to search for cosmetic products, find advertisements, as well as how to use and benefit from them.

Beauty

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