Sustainable Lifestyle Trend, This Fragrance Product Packaging is Environmentally Friendly

Dream - Sustainable lifestyle or environmentally friendly is being practiced by many companies. Starting from small things like not providing straws, to buyers having to bring their own bags to reduce plastic usage.

The same goes for the beauty industry. Many beauty brands are starting to pay great attention to packaging waste management. This is to prevent beauty product waste from continuously polluting the environment.

One that applies this environmentally friendly concept is The Body Shop Indonesia, which has launched its fragrance product collection, Choice.

This collection, which is part of the Voyage and Scent of Life series, now comes with a fresher appearance, more diverse variants, and more sustainable packaging.

"The formulas contained in this collection are certified by The Vegan Society and the packaging is made of recyclable glass and aluminum caps as a form of love for our planet," said Nimas Chrisensia, Sr. Campaign Management of The Body Shop® Indonesia in a written statement received by Dream.

Aroma According to Character

There are aroma options that can be tailored to unique characters, namely Glowing Cherry Blossom, Blissful Strawberry, Wild Jasmine, Vibrant Bergamot, and Rebel Rosebud.

"The Body Shop this time wants to showcase a fragrance collection that can be chosen according to the user's character. Glowing, Blissful, Wild, Vibrant, and Rebel. Everyone has a unique character. Through Choice, we want to celebrate the diversity of characters that exist, and everyone is free to express their own uniqueness," added Nimas.

For Cheerful and Brave Characters

Glowing Cherry Blossom is here to showcase your cheerful character. This variant highlights the pleasant floral aroma from a blend of Japanese Cherry Blossom, Osmanthus Flower, and Sandalwood.

While Wild Jasmine is available for those with a free and brave character wrapped in the aroma of Indian Jasmine, Violet Leaf, and White Iris.

Calm, Firm, and Strong Characters

For Dream's friends with calm characters, Blissful Strawberry is the right choice with a blend of Strawberry, Peony, and smooth yet fruity and juicy Musk.

Dream's friends with a firm character also shine brighter with the presence of the Vibrant Bergamot variant that combines Bergamot, Magnolia, and Lily of the Valley aromas.

You, with a strong character and a love for challenges, will certainly love the Rebel Rosebud variant with a warm and enthusiastic blend of Rose Absolute, Saffron, and Amber aromas.

Made from 100% Recycled Plastic

The Choice product range is available in Eau de Toilette 50ml, Fragrance Mist 100ml, Shower Gel 250ml, and Body Cream 200ml options. Each bottle of Eau De Toilette packaging is made from recycled glass and aluminum caps.

The Shower Gel bottle and Body Cream container are also made from 100% recycled plastic, including plastic raw materials collected from fair trade practices in Bengaluru, India.