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"Dream - Local beauty brands are increasingly mushrooming. Many of them are growing rapidly and their quality is constantly improving. In fact, public interest in local products is increasing every year."
This causes competition between local and international brands to become more intense. Especially considering that the prices of local products are often more affordable with the same quality as international brands. Of course, this development would not have happened without the role of local entrepreneurs.
he translation of the given 'Bahasa' text to 'English' while preserving any html tags is as follows: Data from the Indonesian Food and Drug Monitoring Agency (BPOM) in 2023 also stated that the growth of the cosmetic industry players in Indonesia increased by 21.9%
The export value of cosmetic products, fragrances, and essential oils from January to November 2023 reached USD 770.8 million. This development opens up hope for all local products to be able to compete on the international stage. Especially when they can dominate the local market.
"Hope and efforts of various local brands to compete on the international stage are also supported by Hanifa Ambadar, CEO of Female Daily Network."
"@ 2024 Dream.co.id"
Hanifa reveals that local brands have great potential because they often meet the needs of Indonesian consumers. As a result, several local brands have started producing complexions with various shades.
The following is the translation of the given 'Bahasa' text to 'English' while preserving any html tags: "Local brand potential must also be supported by the government in order to compete more easily on the international stage. Fiki Satari, Special Staff to the Minister for Empowerment and Creative Economy, Ministry of Cooperatives and Small and Medium Enterprises of Indonesia, explained that the government has provided several supports to encourage local brands to compete on the international stage."
First, the government affirms beauty UMKM players to lead the local market first. Next, the government creates regulations that protect local brands. Finally, there is financing quota for UMKM that can be utilized by beauty UMKM players.
"@ 2024 Dream.co.id"
In the same opportunity, Fiki appreciates Jakarta X Beauty for consistently providing a platform for local beauty businesses to market their innovative products and create a sustainable ecosystem in the Indonesian beauty industry. Jakarta X Beauty will be held at the Jakarta Convention Center on June 6-9, 2024. Sahabat Dream can enjoy the excitement of 35 stage activities, see products from 400 beauty brands, and watch 10 performances from communities and national performers. Report: Aykaputri Amalia Rahmani.
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