The cost of components (bill of materials or BoM) for the iPhone 15 Pro Max reaches US$558 or around Rp8.7 million (at an exchange rate of Rp15,723 per US dollar). This cost is 12 percent higher than last year's iPhone 14 Pro Max. This makes the iPhone 15 Pro Max the most expensive smartphone produced by Apple.

From the cost of those components, Apple sells the iPhone 15 Pro Max for US$1,200 (Rp18.8 million) for the cheapest version with 256 GB of storage. It should be noted that the Bill of Materials (BoM) only includes material and production costs. These costs do not include research, development, logistics, marketing, distribution, and others.

The cost of the iPhone 15 Pro component is US$523 (Rp8.2 million), approximately 8 percent more expensive than the iPhone 14 Pro. The cost of the iPhone 15 Plus is US$442 (Rp6.9 million), 10 percent more expensive than the iPhone 14 Plus. The biggest cost difference can be seen in the base model of the iPhone 15. Its price is US$442 (Rp6.9 million), 16 percent more expensive than the iPhone 14 model.

In its official announcement, Erajaya stated that customers will be able to pre-order the iPhone 15 line starting from October 20, 2023 on diiBox.co.id and eraspace.com, Official Shop iBox and Erafone on Shopee, iBox Flagship Store on Lazada, all iBox outlet networks, as well as certain Erafone and Urban Republic stores.