Get to Know Temu, an Application from China that is More Dangerous than TikTok Shop, Threaten MSMEs

"Getting to Know Temu, an Application from China that is More Dangerous than TikTok Shop, Threatening Micro, Small, and Medium Enterprises"

Dream - Minister of Cooperatives and SMEs (Menkop UKM) Teten Masduki revealed that there is a more 'dangerous' application from China than TikTok Shop. The application is called Temu.

Get to Know Temu, an Application from China that is More Dangerous than TikTok Shop, Threaten MSMEs

Teten Masduki said the application can directly connect factories in China with consumers in Indonesia.

"This is what I'm worried about, there is one more digital cross-border application that I think will enter our country, and it's more powerful than TikTok, because it connects factory direct to consumers."

The following 'Bahasa' text translated to 'English' while preserving any HTML tags: "word Teten quoted from Liputan6.com, Thursday, June 13, 2024."

Furthermore, Teten explained that the Temu application has entered 58 countries and is connected to 80 factories in China, and its products can be directly received by consumers worldwide. Temu is also considered more dangerous than TikTok Shop because the application does not have resellers and affiliates. This application is considered to threaten micro, small, and medium enterprises (MSMEs) that can only produce on a small scale. Meanwhile, Chinese manufacturers are able to produce products on a massive scale.

"If TikTok is still better, there are still resellers, there are affiliates, still creating job opportunities. If this is going to be cut directly, besides the price being cheaper, it also cuts job opportunities such as distribution."

he said.

Teten hopes that Minister of Trade Regulation Number 31 of 2023 regarding business licensing, advertising, development, and supervision of business actors in electronic trading can anticipate the entry of the Temu application.

The 'Temu' application provides various products ranging from clothing, accessories, electronic goods, to household needs. So, what does Temu offer and how does the shopping system work?

The following 'Bahasa' text translated to 'English' while preserving any html tags: "Temu applies the direct-to-consumer (D2C) business model, which allows manufacturers to sell directly to consumers without intermediaries."

They also use social media and other digital platforms to reach more users. Temu often offers various promotions and massive discounts to attract new customers and retain existing customers. Temu collaborates with various logistic services to ensure fast and timely delivery to customers. They also frequently offer various shipping options, including free shipping for certain orders.

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