"Dream - In an effort to attract tourists, several countries have begun to eliminate visa requirements for visitors. Kenya has now announced that anyone, regardless of nationality, can come to the country without a visa. Previously, in October 2023, Kenya had removed visa requirements for fellow African countries."

"Although the new system in Kenya still allows the country to screen and deny entry to at-risk tourists. The abolition of traditional visas is also a political move aimed at portraying the country as tourist-friendly."

"In 2022, revenue from international visitors surged by more than 83% to US$2.13 billion. Local officials have taken steps to ensure this trend continues by promoting the country as a major tourist destination."

"Although visitors from North America make up the largest part of international arrivals, Kenya has also seen an increase in the number of tourists from China, Japan, as well as neighboring African countries like Tanzania and Uganda. "Kenya has a simple message for humanity: welcome home," said Ruto."