![Lewat 'Hayya Official', Khamidah Eka Safitri Juara 3 DIW 2023 Ingin Tiap Muslimah Tampil Cantik Maksimal dan Santun](https://cdns.klimg.com/mav-prod-resized/480x/ori/feedImage/2024/2/21/1708514965237-rgv4m.jpeg)
![Lewat 'Hayya Official', Khamidah Eka Safitri Juara 3 DIW 2023 Ingin Tiap Muslimah Tampil Cantik Maksimal dan Santun](https://cdns.klimg.com/mav-prod-resized/480x/ori/feedImage/2024/2/21/1708514965237-rgv4m.jpeg)
Dream - Becoming the third champion of Dream Inspiring Women (DIW) 2023 is a moment that will never be forgotten by Khamidah Eka Safitri, a girl from Lampung who struggles to live her life in the capital city of Jakarta.
Bringing the name of Lampung in this annual event of Dream.co.id is not just for mere labels. Even Khamidah, her familiar nickname, proudly introduced Lampung in her presentation on the Final DIW 2023 stage, on April 9th last year.
Dapat pertanyaan terkait pariwisata Indonesia, Khamidah dengan lugas menjelaskan Pulau Pisang yang terletak di Lampung, banyak dikunjungi para turis untuk menikmati keindahannya. "Dari pantai yang dimiliki Indonesia bisa menggambarkan bahwa masyarakat Indonesia memiliki keindahan tersendiri," kata Khamidah saat itu.
A year has passed, Khamidah's activities and career did not stop there. She successfully completed her studies at the Institute of Quranic Sciences in Jakarta with a major in Islamic Religious Education. She is known as a hijab wearer who often shares content in the form of videos containing encouraging sentences based on beautiful Quranic quotes. Not only that, Khamidah, who is active with her Instagram account @khamidahsafitri, apparently has a hijab business called Hayya Official.
"February 18, 2024 marks the 2nd anniversary of Hayya Official, and Khamidah as the owner is increasingly intensifying her business. 'As the owner myself, I am assisted by several teams that I have hired,' she said to the Editorial Team of Dream.co.id on Wednesday, February 21, 2024."
It all started when experiencing difficulties in choosing a hijab that covers the chest but still looks stylish, Khamidah was inspired by the hijab style of Malay girls that can be applied at Hayya Official. "At first, I used (the hijab style of Malay girls) myself, it turns out that many friends around or online friends asked about it (the hijab) and they also liked it. From there, the idea of selling hijab arose," she explained.
Hayya was chosen by Khamidah as the name for her hijab business. According to Khamidah, the meaning of Hayya in Arabic itself is life, with the hope that Hayya will become a prayer for everyone who is with Hayya and their existence will continue to be acknowledged. Not only hijabs, Hayya also produces dresses and will present prayer clothes when Ramadan arrives. Identical with pastel colors and flowy materials, Khamidah wants Hayya to become a loyal companion for hijabers across the country. It is known that the Hayya collection has been sought after by hijabers from Sabang to Merauke.
"And hopefully the market will soon expand to foreign countries," Khamidah hopes. Marketing her products starting from Rp69 thousand, Khamidah ensures that the Hayya collection can provide the best quality.
Seeing the growing competition in the hijab business, Khamidah, who started her business with a capital of Rp3 million, did not lose her spirit. "I am even happier because there are so many cool brands that become references for Hayya to grow big like the others. Considering that our country is the second largest Muslim country in the world," said Khamidah.
According to him, consistency in selling is the main key, especially since the online market is one of the ways he promotes his Hayya collections every day.
The following is the translation of the given 'Bahasa' text to 'English' while preserving any HTML tags: "Essentially, Khamidah explained to the Editorial Team of Dream.co.id that maintaining quality and continuously striving to exist in social media is the main weapon for Hayya to survive until this moment. Through the presence of Hayya Official among hijabers, Khamidah wants to convey that every Muslimah can still look beautifully stunning by wearing a hijab."
Interested in following in the footsteps of Khamidah Eka Safitri as one of the champions of DIW this year? Register yourself immediately at Dreamday.dream.co.id now. Who knows, you might be lucky enough to win the free Umrah prize. Click directly here, okay!
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