Collaboration of Millennials and Gen Z Creates Social Change

Kolaborasi Generasi Millennial dan Gen Z Ciptakan Perubahan Sosial

"Collaboration of Millennials and Gen Z Creates Social Change"

"Dream – According to the Deloitte 2024 survey, about six out of ten Millennials and Gen Z believe that businesses have the potential to influence social challenges, such as environmental protection and social equality."

"This generation also shows a strong tendency to make career and consumer decisions based on values, with many rejecting companies and products that do not align with their ethical standards. In addition, reports from the Indonesia Millennial & Gen-Z Summit (IMGS) affirm that this young generation is very concerned about social issues and often engages in real actions to create sustainable social change."

"This generation continues to show a high commitment to issues of racial justice and environmental protection, and is ready to participate in activities that support these goals. In line with the social issues that are a primary concern of the youth, Waimeaclothing.id, a renowned denim brand from Indonesia, proudly announces the launch of the campaign ‘Caring for Indonesian Children’."

"Not just a ceremony, the launch of ‘Peduli Anak Indonesia’ is also a real effort to address urgent social issues."

"In line with the growing expectations among Millennials and Gen Z that businesses should contribute positively to society. This campaign aims to help children in orphanages by donating a portion of sales proceeds for five consecutive months, starting from June to October 2024."

“Through this campaign, we want to show Waimeaclothing.id's commitment to helping children in Indonesia who are in need,”

Dinesh, the founder of Waimeaclothing.id, stated through his written statement on Monday, August 5, 2024.

“We believe that every child has the right to have the opportunity to live happily and prosperously,” added Dinesh.

"During the campaign, 20% of the sales from all products of Waimeaclothing.id will be donated to orphanages that collaborate with Waimeaclothing.id. The collected funds will be used to provide various needs for the children in the orphanages, such as food, clothing, stationery, and toys. “Currently, we have committed to helping four orphanages in the Jakarta area and have collected over 30 million rupiah from the sales contributions in June, which have been delivered to one orphanage, GRAY,” said Dinesh."

"With every purchase, he continued, buyers can help provide a better future for children in orphanages. Dinesh hopes that the presence of ‘Caring for Indonesian Children’ as a tangible manifestation of Wimeaclothing.id's commitment to supporting sustainable development in Indonesia can have a positive impact on the lives of children in Indonesia."

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