Exciting Collaboration Design Shoes from Two Brands, Can Be a Collection

Dream - Shoes are one of the fashion items that can enhance appearance. Attractive shoes will make the appearance more interesting even when wearing just a t-shirt.

This is what makes many people interested in changing shoes, resulting in endless shoe sales.

"The enthusiasm for local shoe sales is still very high, for example, if we release 5000 pairs of shoes, they will be sold out in 48 seconds. According to the data, the enthusiasm is very high," said Surya Widodo, Social Media and Creative Manager of PT Adco Pakis Mas at the Spread Love for Indonesian Products Through KitKat Collaboration event, Monday, January 30, 2022.

Presenting Shoe Collaboration

Seeing the high enthusiasm for shoe purchases, KitKat and Aerostreet collaborate to promote local products and meet the public's need for attractive shoes.

This collaboration shoes were made for two months, from the design process to production, in a very limited amount, namely 1,402 pairs of shoes, as part of the Ada Cinta Ada KitKat: Spread Love for Indonesian Products campaign.

"These shoes are still stylish without using stitches, so they are seamless from the top, they won't break," said Surya.

Priced at Rp199 Thousand

These white shoes with red design are expected to encourage young people to choose and love local Indonesian products. Moreover, the offered price is quite affordable, Rp199 thousand.

This collaboration is also expected to encourage creative economy actors to continue producing quality products.

"It also inspires the Indonesian people, especially the younger generation, to love and choose domestic products. Together, we can contribute to national economic recovery," said Sufintri Rahayu, Director of Corporate Affairs at PT Nestlé Indonesia on the same occasion.