Shopee Presents BincangShopee 6.6 Mega Electronics Sale: The Attraction of Visual Content Creation

Visual content is becoming increasingly known by many people. Just like its name, this content has visual elements that differentiate it from other content. The advantages of visual content are its ability to increase interaction, easy to understand, and has a strong appeal. 

In its use, this content is not only able to function as decoration. Because elements such as color, illustration, or shape that infographics, memes, photos, and videos have, are actually aspects that support an effectively and efficiently conveyed message.

Basically, the human brain can process images faster than text, this is what makes visual content a medium that is currently often relied on for business strategies, both creative material for social media and sharing important information. 

The function of visualization in content is often calculated because of its strong potential and various opportunities presented. In addition to being a marketing tool, visual content presents many opportunities that are often utilized by content creators to increase enthusiasm through social media, increase income through product reviews and endorsements, and strengthen interaction with audiences through short videos or live shopping. 

Seeing this, Shopee presents BincangShopee 6.6 Mega Electronics Sale: The Attraction of Visual Content Creation, attended by Dhiarcom, Seleb & Tech Influencer, and Daniel Minardi, Head of Brands Management & Digital Products Shopee Indonesia. This event, which is part of the excitement of the 6.6 Mega Electronics Sale campaign, aims to discuss how to communicate through visual content and utilize the potential and opportunities presented. 

Daniel Minardi, Head of Brands Management & Digital Products Shopee Indonesia said, "Visual content is one of the concrete evidence that technological advancements have brought a medium that not only offers convenience, but also space for creativity and new opportunities. At Shopee, everything we do is based on a commitment to help users meet all their preferences and needs with an attractive range of programs as well as complete and high-quality product choices from various categories." This need not only includes products that support users' daily activities, but also a platform that can support hobbies and opportunities that users can take advantage of to explore their potential and create opportunities, both for users, content creators, and business actors." 

Dhiarcom, Seleb & Tech Influencer said, "I am happy to share in today's BincangShopee 6.6 Mega Electronics Sale event. It was not an easy journey when I decided to pursue this profession in 2009, where at that time technological advancements and the development of social media were not as massive as they are today. Now it is not only the type of content that is growing, but also the ease of access to a variety of electronic products that can be used to pursue this profession, as well as the programs and features that are presented, one of which is the Shopee Affiliate Program that provides greater opportunities to start and enhance appeal through engagement with the audience." 

Interested in diving into and exploring content creativity, here are some tips for creating fun content ala Dhiarcom; 

1. Determine Your Niche as a Creator 

In the modern era like now, everyone can easily create and upload content. You just need a smartphone and an internet connection. Therefore, having a niche or DNA that distinguishes your content from millions of content creators out there is very important. Using the name Dhiarcom taken from the website that was previously created in 2009, taking a short break made Dhiarcom enthusiastic in 2014 and started using social media to share reviews about travel & culinary. Two years passed, Dhiarcom realized that the topic did not match

the audience he had, so he tried a new opportunity by reviewing products from one of his favorite categories, electronics, which turned out to receive enthusiasm from the audience. So, don't be afraid to explore various formats, styles, or approaches until you find what suits your personality and goals as a content creator. 

2. Adjust Your Skills and Hobbies 

It is important to create content that aligns with your skills or interests in order to provide added value to the audience. By focusing on a topic or field that you master, you can offer valuable insights and keep up with the latest developments and trends in that field more easily. This also allows you to create relevant and quality content, so that the audience can rely on your content as a trusted source of information. 

3. Be Consistent and Continuously Upgrade the Quality of Your Content 

Consistency in producing content is also an important factor because it can help build expectations, trust, and long-term relationships with the audience. Not only consistency, but it is also important to continuously improve the quality of the content produced. The content creation industry is rapidly evolving, and the audience has higher expectations for the content they consume. To stay relevant and attractive, it is important to constantly update knowledge and skills in creating high-quality works. 

"If you are still starting out, you don't need to immediately buy the best and most advanced equipment or hire a personal editor, just start slowly. There's nothing wrong with using a smartphone first, then to make the video better, you can gradually invest, for example, buying a ring light and microphone on Shopee, which provides a wide range of products ranging from affordable to professional-grade," said Dhiar. 

4. Don't Be Afraid to Start and Seize Opportunities 

Many people feel hesitant and hindered by fear of failure or lack of experience. However, it is important to overcome this fear and take the first step. It is important to remember that all successful content creators have been at ground zero. Moreover, in this digital era, there are many opportunities around you that can be utilized, for example, the presence of the Shopee 6.6 Mega Electronics Sale campaign, which provides a number of attractive promotions to help you get content creation equipment at a more affordable price. In addition, the Shopee Affiliate Program also provides opportunities for content creators to earn additional income while being motivated to constantly create creative and interesting content."

"I myself am quite familiar with affiliate programs, but I joined the Shopee Affiliate Program because I feel that this program can provide opportunities to expand my market reach while providing a trusted platform option to buy electronic goods to my followers and subscribers." Because usually when I give a review of electronic products on social media, there are always people asking for the Shopee link. In addition, the Shopee Affiliate Program also offers many benefits for content creators to earn additional income." Says Dhiar 

"Through the 6.6 Mega Electronics Sale campaign, we hope that users can access a variety of electronic products that can meet every preference, ranging from household needs for those who want to create a smart home, electronic gadget equipment that can support sports activities or work productivity, to content creators who want to start their journey to take advantage of the opportunities and potential offered by the digital era." Daniel continues 

Through the ongoing 6.6 Mega Electronics Sale campaign until June 6, Shopee is ready to be part of users' journey in completing their electronic product needs with easy access and attractive offers. On the peak of the campaign on June 6, 2023, users can enjoy various special promos including 

• Free Shipping RP0: Users can enjoy free shipping vouchers with no minimum purchase for all stores throughout the day 

• Electric Car Flash Sale Rp1: Enjoy flash sales with special products at the peak of the 6.6 Mega Electronics Sale campaign, namely the Wuling Air EV Electric Car that can be obtained by users for only 1 Rupiah. This is also a collaboration between Shopee and Wuling to present an electric car that can be enjoyed by all. Also, look forward to other RP1 Flash Sale products ranging from smartphones to TVs at the peak of the 6.6 Mega Electronics Sale campaign! 

• Discount Vouchers up to 1 million: Claim and enjoy discounts up to 1 million on June 6 

• Not only that, users can also take advantage of 50% discount vouchers up to 50,000 starting from 00.00, don't miss out because the vouchers can already be claimed from 3 hours before the peak of the 6.6 Mega Electronics Sale campaign. 

• At 00.00 there will be the excitement of the 7X Flash Sale Smartphone Rp 1. Wait for it and don't miss out 

For more information about the 6.6 Mega Electronics Sale, visit https://shopee.co.id/m/6-6-mega-electronics-teaser-peak-day-6jun. Also, download the Shopee app for free on the App Store and activate ShopeePay for a more convenient and practical shopping experience.