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Dream - Threads, a Twitter competitor app made by Mar Zuckerberg's company, is currently a hot topic on the internet. In just two days, Threads users have reportedly reached 70 million accounts since its release on Wednesday, July 5, 2023.
“Meta only needs 1 out of 4 Instagram users to use Threads every month to be as big as Twitter,” said Jasmine Enberg, senior analyst at Insider Intelligence, in a statement.
Users can quickly join Threads because it is connected to Instagram. As of Thursday afternoon (July 9, 2023), The Verge also reported that users have posted more than 95 million posts and 190 million likes, based on internal company data that they have seen.
Nevertheless, Threads has not been able to launch in Europe after the head of Instagram admitted that there are still some regulatory complexities that need to be navigated.
Similarly, in the United States, it has not been allowed to circulate in the country. Privacy is one of the reasons why the US has not allowed it.
So what privacy is being sucked up by Threads?
1. Health & Fitness
2. Financial Information
3. Contact Information
4. Content Usage
5. Browsing History
6. Usage Data
7. Diagnostics
8. Purchases
9. Location
10. Contacts
11. Search History
12. Identifiers
13. Sensitive Information
14. Other Data
Dream - Meta's Twitter competitor, Threads, seems to be a serious threat to Twitter. Meta CEO Mark Zuckerberg claimed on Friday, July 7, 2023, that his new platform already has 70 million accounts since its release on Wednesday, July 5, 2023, or just two days ago.
As of Thursday afternoon (July 9, 2023), The Verge reported that users have posted more than 95 million posts and 190 million likes, based on internal company data that they have seen.
The rapid growth is aided by the fact that Threads is connected to the social media platform Instagram. Users can sign up with their existing Instagram accounts.
“Meta only needs 1 out of 4 Instagram users to use Threads every month to be as big as Twitter,” said Jasmine Enberg, senior analyst at Insider Intelligence, in a statement.
According to CNBC International, the Threads app is considered to still have a lot of room to grow. Currently, Threads cannot be launched in Europe after the head of Instagram admitted that there are still some regulatory complexities that need to be navigated.
Twitter CEO Elon Musk seems to have expressed some concerns about Threads when his former lawyer, Alex Spiro, wrote a letter to Meta accusing the company of "unlawful misuse" of trade secrets.
"No one on the Threads engineering team is a former Twitter employee," Meta's Director of Communications, Andy Stone, wrote in Threads in response to the letter. "It's nothing."
However, growth alone will not be enough to make Threads an alternative to Twitter. This app also needs to keep users engaged and coming back.
While Twitter is known for being widely used by journalists, politicians, and academics, and is a place where news often spreads, Threads can have a broader audience and focus due to its connection with Instagram, a social media platform that focuses on visuals.
However, Meta has taken steps to not emphasize political content on Facebook, a policy that is also carried over to Threads. This sets it apart from Twitter.
“News hunters and diligent Twitter loyalists are unlikely to defect to Threads, and Meta needs to make Threads remain appealing to maintain momentum after the novelty wears off,” wrote Enberg.
“It's also not a given that people will use Threads to follow news and world events as they do on Twitter, and the culture will be different. But it could benefit Meta: Even the most engaged Twitter users are fed up with constant chaos and ad hoc changes, and Threads can offer a nice respite,” he said.
Nevertheless, many politicians have signed up for the Threads service. Axios reported that on Thursday night, more than a quarter of the 535 members of Congress have created accounts, as well as half a dozen Republican presidential candidates and White House aides who have also followed suit.
Many advertisers who are used to working with Meta are also likely to welcome the Twitter alternative, especially if they consider it to be safer for their brands. The Instagram community guidelines will also apply to Threads.
Twitter reported nearly 238 million monetizable daily active users in its latest quarterly earnings report as a public company last summer.
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