12 Leaders from Emtek Group Share Important Insights into the Shape of the Industry in 2023

Dream - Emtek leaders welcome 2023 with stakeholders at the annual Emtek Connect event, themed Reimagine: Tomorrow.

Taking place at the 8th floor studio of SCTV Tower, Emtek leaders share important insights that will shape the industry in 2023, such as the evolution of media landscape and platforms, content transformation through innovation, redefinition of offline events post-pandemic, shift in social media dynamics, and the important role of influencers.

A total of 12 Emtek leaders participating in this event also showcase insights through important presentations, insightful panel sessions, leading technology demonstrations, and even live interactive exhibition, Whisper Studio.

The twelve leaders include Emtek CEO Alvin Sariaatmadja, followed by Emtek Managing Director Sutanto Hartono, SCM Programming Director Harsiwi Achmad, Vidio COO Hermawan Sutanto, Vidio Managing Director Monika Rudijono, Screenplay Production COO Wicky Olindo, Sinemart CEO David Suwarto.

Then, Whisper Media Managing Director Manav Kapoor, VIP Production CEO Indra Yudhistira, Samara Group CEO Ben Soebiakto, KLY Deputy CEO & EmtekEx Danny Purnomo, and Raffi Ahmad and Nagita Slavina as Co-founders and Chairman of Rans Entertainment.

REIMAGINE: PLATFORM

First, Emtek with its multi-platform media power ranging from conventional free-to-air TV to digital platforms, presents the REIMAGINE: PLATFORM session with EMTEK Managing Director Sutanto Hartono and Vidio COO Hermawan Sutanto sharing key perspectives on platform evolution and media landscape, giving us a deeper understanding of the constant expansion of the media industry and how adtech advancements enable advertisers to target audiences accurately.

Content Becomes the Key to Success

They believe that content is the key to the success of a platform in attracting users or viewers. In REIMAGINE: CONTENT, Vidio Managing Director Monika Rudijono, SCM Director and SinemArt CEO David Suwarto, and Screenplay Films CEO Wicky V. Olindo emphasize that innovation is the key not only in shaping technology, but also in understanding and delivering what the Indonesian people want to see.

The Role of Technology

Meanwhile, Whisper Media Managing Director Manav and VIP EMTEK CEO Indra Yudhistira explain how technology can be a game-changer for this industry. They highlight the power of technology in enhancing content creation through augmented reality, making the impossible possible.

Whisper Studio's virtual production even impresses the invited guests consisting of agencies and advertisers. Manav uses Whisper Studio technology with real-time rendering and combines the virtual and real world. This technology allows the crew and production team to no longer move from location to location for shooting, as everything can be done in the blue screen studio.

Manav even tries it out by conducting an interview session where the Whisper Studio Managing Director from SCTV Tower Senayan is in conversation with Beverly Gunawan who is in the Whisper Studio at Penta Kebun Jeruk, making it appear as if they are in the same room.

They even take a virtual walk through various places including the Indomie museum and the beach. This technology from Madrid, Spain is a breakthrough in creating cost-effective productions and allows a talent to shoot in various locations, even multiple projects on the same set.

REIMAGINE: EXPERIENCE

Emtek, which has expanded into the event and social media industry, is also aware of the importance of an individual's experience in consuming content. In the REIMAGINE: EXPERIENCE session, addressing the challenges of the post-pandemic world with a fresh perspective is the topic for SAMARA Group CEO and co-Founder Ben Soebiakto, who talks about the rejuvenation of offline events and how they become new centers for content creation.

KLY Deputy CEO and Emtek EX Danny Purnomo also highlights the shift in dynamics of social media in the post-pandemic world, especially in maintaining audience engagement.

In Reimagine: Influencing, RANS Entertainment Co-founder and Chairman Raffi Ahmad and RANS Entertainment Co-founder and CEO Nagita Slavina share their firsthand experiences on how influencers can play a crucial role not only in shaping culture, but also in transforming the media industry.

In this session, Nagita presents her live TOKO MAMA GIGI on stage, streaming simultaneously on several commerce sites and platforms, where all proceeds are donated to charity.

Nagita even auctioned off Raffi's personal blazer online and offline at the Emtek Connect event, where the highest bidding amount will be directed towards charitable activities.

For your information, the Emtek Connect 2023 event was attended by more than 50 brands and agencies, with big names such as: Unilever, Indofood, Tempo Scan, Paragon, Sido Muncul, Shopee, Indosat Ooredoo Hutchinson, Group M, Gojek, Tokopedia, Hyundai, Nestle, Mandiri, BNI, XL, BRI, Danone, Smartfren, P&G, Lazada, L'oreal, VIVO, Samsung, Wings, Dentsu, IPG, Kalbe, Orang Tua, Mayora, Garuda Food, HMS, Alosis.

Source: merdeka.com