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Dream - Content planning becomes a solution for SMEs in creating digital marketing content or on social media. It can help businesses improve the branding of their marketed products. Besides being a solution to maximize product marketing, it can also cultivate knowledge in developing appropriate content strategies.
Mentor Odhi Fahrurazi explained that creating content on social media requires planning and aligning with the target market that has been determined. "Content planning is very important for sales content, because we have to consider what kind of content, on which platform, and when we publish it," said Odhi, his familiar nickname.
"The main thing is the target market. What problems exist and what solutions are offered from the content that is created. This content plan can increase awareness," Odhi further explained.
Participants from UMKM Tyra Dessert in Sudiang Village, Nur Aisyam said that the practice of content planning is very helpful in determining the target market. "After participating in this Bizmacthing class (Content Planning Practice), I have a better understanding of the correct concept of content planning to target customers for my business," she said.
La haula wala quwwata illa billah is a phrase containing praise to the Creator.
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