Legendary Bata Shoe Factory in Purwakarta Closed: 4 Years of Losses, Consumer Behavior Changes Rapidly

Pabrik Sepatu Legendaris Bata di Purwakarta Ditutup: 4 Tahun Merugi, Perilaku Konsumen Berubah Cepat

The Legendary Bata Shoe Factory in Purwakarta Closed: 4 Years of Losses, Consumer Behavior Changes Quickly.

Legendary Bata Shoe Factory in Purwakarta Closed: 4 Years of Losses, Consumer Behavior Changes Rapidly

"Dream - Slowly but surely, the glory days of Bata as a famous footwear brand in the 90s era began to fade. One of the production facilities of PT Sepatu Bata Tbk (BATA) in Purwakarta, West Java, has reportedly been closed."

On April 30, 2024, the machines at the BATA factory stopped running, ending decades of dedication in producing quality shoes. The official announcement of the factory's closure came on Friday, May 3, 2024, when BATA management revealed that a decline in demand and fierce competition had made it impossible for the factory to continue operating.

"PT Sepatu Bata Tbk has made various efforts over the past four years amidst losses and industry challenges due to the pandemic and rapidly changing consumer behavior,""
Director of Bata Shoe Hatta Tutuko in the disclosure of information to the Indonesia Stock Exchange (IDX).

"LIputan6.com"

"Decrease in Demand"

"Although BATA has made a great effort to maintain its factory in Purwakarta, they have had to make the difficult decision to close down the production facility. Consistent decrease in demand and changes in consumer patterns have been the main factors in this decision."

"The management of PT. Sepatu Bata has decided to cease the activities of the Bata factory, as it is no longer able to carry out the production process. Therefore, starting from today, all activities will be stopped."

a word from a member of the board of directors of the video shared on Instagram @undercover.id.

Long History of Bricks

As part of the Bata Shoe Organization (BSO), BATA has a long history in the shoe industry. Founded by Tomas Anna and Antonin Bata in 1894 in Zlin, Czechoslovakia, BSO has become one of the global leaders in the shoe industry.

The presence of BATA in Indonesia began on October 15, 1931, when the company opened its branch in the Dutch East Indies. As a shoe importer, BATA plays an important role in fulfilling the local shoe needs and operates in Tanjung Priok.

The first BATA shoe factory in Indonesia was built by Tomas Bata in the middle of a rubber plantation in Kalibata, South Jakarta, in 1940. Since then, BATA has become one of the pillars in the shoe manufacturing industry in Indonesia.

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The Legendary Bata Shoe Factory in Purwakarta Closed: 4 Years of Losses, Consumer Behavior Changes Quickly.

"PT Sepatu Bata Tbk has made various efforts over the past four years amidst losses and industry challenges due to the pandemic and rapidly changing consumer behavior,""Director of Bata Shoe Hatta Tutuko in the disclosure of information to the Indonesia Stock Exchange (IDX).

"Decrease in Demand"

"The management of PT. Sepatu Bata has decided to cease the activities of the Bata factory, as it is no longer able to carry out the production process. Therefore, starting from today, all activities will be stopped."

Long History of Bricks

"PT Sepatu Bata Tbk has made various efforts over the past four years amidst losses and industry challenges due to the pandemic and rapidly changing consumer behavior,""
Director of Bata Shoe Hatta Tutuko in the disclosure of information to the Indonesia Stock Exchange (IDX).