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Dream - PT AIA Financial launches a new feature "Gym Partner" on the AIA Vitality application. This feature is based on the high number of deaths caused by non-communicable diseases and unhealthy lifestyles.
Based on WHO's 2023 statistical data, it shows that 74 percent of premature deaths in the world are caused by non-communicable diseases, such as diabetes, respiratory diseases, and heart diseases, which are internally triggered by the consumption of unhealthy food and sedentary lifestyle.
"With the high death rate, and also the high health risks, especially from unhealthy lifestyles, which triggers high risks of non-communicable diseases,"
said Jong Wie Siu as the Head of AIA Vitality during a press conference on Tuesday, November 21, 2023 in Jakarta.
"Thus, we at AIA see the opportunity to make a lifestyle change towards being healthy,"
"tambahnya" translates to "additional."
"Furthermore, in supporting customers to adopt an active and healthy lifestyle, PT AIA FINANCIAL (AIA) collaborates with fitness centers in Indonesia, Celebrity Fitness & Fitness First (CF & FF) Indonesia, to launch the feature."
This collaboration is carried out so that AIA customers can enjoy various benefits and conveniences through the AIA Vitality application while exercising at the CF & FF fitness center. "To motivate our customers to live healthier through AIA Vitality, which is a program that provides rewards or incentives for every healthy choice made by our customers," he said. Wie Siu also mentioned that through this new feature, it can help customers live a healthy life.
"By doing so, we can directly contribute to ensuring our customers become part of a productive and healthy society," he explained.
On the other hand, with a membership reaching 30,000 members, AIA Vitality has made a significant positive impact. This is evidenced by 73 percent of members reducing their glucose levels, 63 percent of members achieving healthier blood pressure, 33 percent of members reporting a decrease in cholesterol levels, and 13 percent of members achieving a healthier Body Mass Index (BMI) score as of June 2023. "With such a large membership, it motivates us to continuously encourage ways to become more active and adopt a healthier lifestyle, such as frequently coming to the gym for better health," he said. Report: Halwa Nadiyah Rosadi
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