Tok! Official Tiktok Platform Prohibited from Selling, Promotion Still Allowed

Tok! Tiktok Resmi Dilarang Berjualan, Promosi Masih Boleh

Tok! Tiktok Officially Prohibited from Selling, Promotion is Still Allowed

Dream - Minister of Trade (Mendag) Zulkifli Hassan ensures that the revision of Minister of Trade Regulation (Permendag) Number 50 of 2020 regarding electronic trade will soon be implemented. This regulation was agreed upon and signed after a meeting with President Joko Widodo or Jokowi at the Presidential Palace Complex in Jakarta on Monday, September 25, 2023 afternoon. "We discussed social e-commerce earlier. It has been agreed upon. We will sign the revision of Permendag 50 of 2020 when we return. This has been discussed for months with President," explained Zulkifli after the meeting at the Presidential Palace Complex in Jakarta on Monday, September 25, 2023 as quoted from Liputan6.com.

Tok! Official Tiktok Platform Prohibited from Selling, Promotion Still Allowed

In the regulation, social commerce platforms like TikTok Shop will be officially prohibited from conducting business transactions for buying and selling goods. Zulkifli stated that social media platforms are only allowed to promote goods or services, similar to television advertisements.

"The content (Permendag) of social commerce can only facilitate the promotion of goods or services. Promotion of goods and services. Direct transactions, direct payments are not allowed, not allowed anymore."
"tuturnya" translates to "he/she speaks."

quoted from Liputan6.com.

"He (social commerce) can only be used for promotions like television. TV can have advertisements, but TV cannot accept money. So it is like a digital platform. So its task is to promote,""

continue Zulkifli.

Zulkifli, who also serves as the chairman of PAN, emphasized that the use of social media and e-commerce platforms should be separated. This separation is necessary to prevent the use of personal data for business interests by platform administrators.

"There is no social media and it is not related. So it has to be separated. This way, the algorithm is not fully controlled. And this prevents the usage of personal data for business purposes,"
ujarnya. (He/she said.)

quoted from Liputan6.com.

Zulkifli explained that the revision of Permendang Number 50 will regulate the issue of selling goods from abroad. He mentioned that foreign goods to be sold on e-commerce platforms must adhere to the same standards and treatment.

"Yes, if it's about food, there must be a list stating that it's halal. If it's beauty products, there must be a registration number from BPOM (Indonesian Food and Drug Monitoring Agency). If not, then who will take responsibility, there must be a BPOM permit. When it comes to electronics, there must be a standard to ensure the authenticity of the product. So, the treatment should be the same as within the country or offline,""

End Zulkifli.

"On the other hand, he emphasized that social media platforms should not act as producers. Lastly, the revision of Trade Minister Regulation Number 50/2023 regulates the minimum transaction for imported goods. 'Thirdly, they must not act as producers. Lastly, transactions. If we import, it should be a minimum transaction of USD 100,' said Zulhas."

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Tok! Tiktok Officially Prohibited from Selling, Promotion is Still Allowed

"The content (Permendag) of social commerce can only facilitate the promotion of goods or services. Promotion of goods and services. Direct transactions, direct payments are not allowed, not allowed anymore.""tuturnya" translates to "he/she speaks."

"He (social commerce) can only be used for promotions like television. TV can have advertisements, but TV cannot accept money. So it is like a digital platform. So its task is to promote,""

"There is no social media and it is not related. So it has to be separated. This way, the algorithm is not fully controlled. And this prevents the usage of personal data for business purposes,"ujarnya. (He/she said.)

"The content (Permendag) of social commerce can only facilitate the promotion of goods or services. Promotion of goods and services. Direct transactions, direct payments are not allowed, not allowed anymore."
"tuturnya" translates to "he/she speaks."

"There is no social media and it is not related. So it has to be separated. This way, the algorithm is not fully controlled. And this prevents the usage of personal data for business purposes,"
ujarnya. (He/she said.)