This initiative is supported by the Madrid Regional Government, the Madrid City Council, and IFEMA MADRID to position Madrid as one of the world's leading tourist destinations that highlights various aspects of art, culture, gastronomy, fashion, and the unique lifestyle of Madrid that makes it a must-visit destination for tourists when visiting Europe. In order to achieve this, Madrid Turismo by IFEMA Madrid has appointed four Asian celebrities from Indonesia, Malaysia, and Korea as International Ambassadors for Madrid.

The following is the translation of the given 'Bahasa' text to 'English' while preserving any html tags: "The celebrities were invited to explore the wealth of culture, social life, cuisine, history, and entertainment offered by the capital of Spain. Among them are South Korean influencer Ayana Moon, renowned Indonesian celebrity couple Raffi Ahmad and Nagita Slavina, as well as South Korean actor, rapper, and dancer Yang Dong-Geun, also known as a star in the second season of the popular series 'The Squid Game'."

Managing Director IFEMA Madrid, Juan Arrizabalaga, and Director of Madrid Tourism by IFEMA Madrid, Yolanda Perdomo, conveyed their statements received by Redaksi Dream.co.id on Friday, March 14, 2024, that the appointment of this new international ambassador coincides with the presentation of an award symbol in the form of a Spanish robe designed by the company OTEYZA. The moment of presenting the symbol was also accompanied by Lara Benito, a singer, model, and actress from Madrid, who is famous in South Korea through her television appearances.

Based on the report from JLL at the end of 2023, Madrid has more than 2,700 luxury hotel rooms. This figure has increased by 50% compared to ten years ago. The city has 33 new hotels under construction, with some of these hotels being in the upscale segment. It is not surprising that hotel investment in Madrid reached a record 802 million euros in 2022.

"Madrid is also home to leading fashion brands and global fast fashion, ranging from Loewe, Balenciaga, Manolo Blahnik to Zara and Mango, making Madrid one of the most influential international fashion capitals in the world. Even for those who tend to avoid luxurious fashion styles, Dream's friends can still find locally produced quality clothing in clothing stores in the Madrid area, which are relatively more affordable compared to international brands."

Famous clothing stores consisting of small and medium-sized companies work in accordance with the values of 'slow fashion'. They also focus on creating timeless designs, using local labor, skilled sewing techniques, and high-quality fabric materials. In fact, Spain is one of the few European countries that preserves artisanal fabric craftsmanship as a form of respect for generations of artisans.

"'Only in Madrid' urut strives to strengthen air connectivity through the signing of an agreement with Iberia regarding the opening of a new route between Madrid and Doha to connect Asia and Spain. This means there are a total of 44 destination routes from Asia, 29 from Africa, and 26 from the Middle East to Madrid. These new routes are estimated to have an economic impact of €55 million for the Madrid Region in the first year."

It is known that in July of last year, Iberia joined the world's largest airline formed by British Airways and Qatar Airways. Thanks to this collaboration, in December, Iberia operated its inaugural flight to the capital of Qatar. This flight was added to the two daily flights offered by Qatar Airways. As information, this combined schedule offers morning, afternoon, and evening departures for travelers between the two capitals, as well as hundreds of connections at each hub.