Although the market interest is so high, certainly not all local cosmetic brands can succeed and survive. There may be many local brands that have been marketed but cannot compete with other manufacturers. This is not because of lack of innovative technology or unattractive packaging. It turns out that local brands cannot compete because they do not have a USP (unique selling point).

The uniqueness of a brand can make it excel in the midst of such a large cosmetics market. Especially now, the cosmetics market is not only favored by women or men in adulthood, but also teenagers. So if Sahabat Dream is interested in creating a skincare brand, don't forget to find out its Unique Selling Proposition (USP), okay!