Kesibukan Bella Shofie Jualan Skincare ‘Dabe Beaute’, Rajin Live TikTok

The translation of the given 'Bahasa' text to 'English' while preserving any HTML tags is: "Bella Shofie's Busy Selling Skincare 'Dabe Beaute', Diligently Live on TikTok."

"Dream - It's been a while since Bella Shofie, a celebrity, appeared on television screens. Apparently, she is currently focused on running a skincare business called Dabe Beaute, which she built with her husband, Daniel Rigan. Dabe Beaute is presented as proof of Bella's seriousness in providing everyone with healthy and well-maintained skin at an affordable price, as the meaning of Dabe is 'The Amazing Beauty Excellent Service'. However, the story of Dabe Beaute is not just about the success of its products, but also the support and role of social media platforms like TikTok, which became the main key to Bella's business skyrocketing."

By wisely utilizing the platform to interact with the audience, especially millennials and Gen Z, Bella maximizes its usage through product review content, beauty tips, and daily vlogs.

"I am very grateful to TikTok for greatly helping Dabebeaute as a local SME and being able to help many people become acquainted with this local skincare business," said Bella Shofie gratefully in her statement on Wednesday, December 20, 2023. According to Bella, the impact of TikTok not only stops at helping the visibility of Dabe Beaute's business, but also helps to increase sales."

"With the strategic partnership of TikTok and the Buy Local campaign, it has greatly helped our business! We are very happy because on December 12th yesterday, our products have been sold out a lot," said Bella enthusiastically."

According to him, although Dabe Beauty only broadcasts live for three hours, the number of orders received can be said to be extraordinary. "Alhamdulillah, everyone from the factory, related logistics partners, and our internal staff are very happy because finally we have many orders again," he said. Not only thinking about its own profit, Bella has a noble mission in Dabe Beauty, which is to create job opportunities for those in need.

"At the moment, we are recruiting new people and even renting a new store, so now there are four stores. We have to do this because the orders we receive have truly exceeded expectations, making our three-story store insufficient," explained the woman born on February 5, 1992."

For Bella, with a commitment to providing job vacancies for many people, it signifies providing a source of income for individuals in need. This includes involving courier service personnel, such as J&T, who not only perform the job but also actively contribute to the growing business.

Bella emphasizes that Dabe Beaute strongly supports other local MSMEs (Micro, Small, and Medium Enterprises) to continue to compete in the local market and even potentially enter the international scene by utilizing the right platform accompanied by noble intentions.

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