Dream - Apple offers a rare discount for their famous smartphone product, iPhone. This discount only applies in the Chinese market, which is known to impose restrictions on the use of American-made devices. Apple is reported to have reduced the retail price by 500 yuan, equivalent to around Rp1 million, amidst increasing competition in the smartphone market. Reuters reported that the American technology giant has indeed slashed the prices of several iPhone models by 5 percent, including the iPhone 15 series.

According to Jefferies analysts, discounts are also issued in conjunction with iPhone sales in the Bamboo Curtain Country, which decreased by up to 30 percent in the first week of 2024 compared to the same period last year. After a 3 percent decrease throughout 2023, analysts predict that the smartphone competitive landscape will become even tighter this year.

"Apple is known to have never reduced the price of its latest iPhone for years. This price discount move was made after Apple surprised the global smartphone market by not increasing the price for the iPhone 15 series during its launch in September 2023."

Vice President of Canalys, a senior market research company, Nicole Peng, considers that the discount move is actually not surprising because Apple is under pressure to increase sales globally, especially in China. Moreover, amidst the increasingly intense competition and the reluctance of Apple fans to upgrade.