Dream - Do you already know that Indonesian retail store Alfamart is also present in the Philippines? Alfamart, owned by PT Sumber Alfaria Trijaya Tbk, recently inaugurated its 2000th store in the Philippines.
The opening of the 2000th store is located in Ciudad De San Jose, Sta. Rosa, Laguna, Philippines, which took place on Tuesday, July 9, 2024, local time. It is worth noting that Alfamart has been expanding to the Philippines since 2014. So, what does the appearance of Alfamart stores in the Philippines look like?
One of the Alfamart employees from Indonesia who is now working in the Philippines shared a video about Alfamart in the Philippines. In a post by the account @abie_bette, he was recently reassigned to the Philippines.
In its recording, the Alfamart store in the Philippines is the same as in the homeland. There is the Alfamart logo with its distinctive red, white, and yellow colors. The uniforms of the employees are also red and black in color.
The difference is, in Indonesia, many female employees wear headscarves, while in one of the Alfamart stores in the Philippines, there are no employees wearing headscarves, because this country is not predominantly Muslim. The format of Alfamart in the Philippines is similar to that in Indonesia, selling various daily necessities, electronic payment services, and also equipped with fresh and frozen products.
"In the visited Alfamart kiosk, there are tables and chairs for visitors in front of the store. The same goes inside the kiosk."
"In terms of service, similar to in the homeland, there is a cashier with their computer to handle payments."
However, the products themselves are clearly different, the brands visible on the packaging are not from Indonesia, but from their own countries.
According to the official Alfamart website, the supply of products to 2000 stores in the Philippines is supported by 5 branch offices and warehouses (Distribution Centers) located in Silang, Marilao, Mexico, Calamba, and Sariaya. Alfamart also contributes by employing 12,500 local employees and 24 Indonesian workers in several strategic positions. The video uploaded by the @abie_bette account also attracted comments from netizens with their funny questions.
"Is there "Pulsanya Sekalian" and "Kembaliannya mao disumbangkan Kaka" at Alfamart Philippines???? 😣😣🤔🤔," wrote the account @captain.uky."Can I use the restroom too?," wrote the account @dr.doddyrizqi."We, the people of WEST JAVA, are ready to send KANG PARKIR + ORMAS PENGAMANAN to serve there 🛡️," wrote the account @anggabarstard."Come on, those who want to register as parking attendants, the registration place is already open," wrote the account @yessimnanaa."
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