Collection of Prayer Mats Inspired by the Resilience of Indonesian Women

Dream - The holy month of Ramadan is a moment to be better both externally and internally. Ramadan gives us a little time to take care of ourselves. Both spiritually and mentally and physically. 

Getting closer to Allah SWT and getting to know oneself is the key to experiencing happiness. This radiance will radiate inner beauty from the inside and out. 

Supporting women to get closer to Allah in the month of Ramadan and be able to radiate happiness and the aura of beauty on Hari Raya, NIVEA presents the Kemilau Biru merchandise. 

Inspired by Indonesian Women

The prayer mat with Kakena illustration in the Kemilau Biru merchandise is inspired by the inspiring and strong personality of Indonesian women. The silhouette of a woman standing strong and showing her elegance is visible.

"In the design process of the Kemilau Biru collaboration with NIVEA, we were inspired by the gentleness and elegance of Indonesian women reflected in the variety of graceful beauty. This gentleness is embodied and expressed in every stroke of the story in the illustration work," said Indra Pribadi Agustian, Head of eCommerce Beiersdorf Indonesia in a written statement received by Dream.

Delicate Colors and Fairytale Touch

This prayer mat chooses delicate colors that combine bold and soft colors. And it shows the touch of fairytale ornaments to express gentleness, elegance, and resilience in the landmarks of this collaboration merchandise.

"The entire design that is engraved in the Kemilau Biru collection is hopefully able to inspire women to radiate their new light and welcome the bright Ramadan and Idul Fitri," said Indra.

Beautiful Eco-Friendly Prayer Mats Attract Attention at MUFFEST 2020

Dream - The Muslim Fashion Festival (MUFFEST) 2020 is enlivened by various brands that embrace sustainable fashion. This concept is currently being promoted in the fashion world.

As is known, the fashion industry is the second largest contributor of waste to the earth. A more ethical process is needed to minimize waste. 

The Singaporean and Canadian brand, Lasouk, also participated in the MUFFEST 2020 event by presenting sustainable fashion products in the form of prayer mats.

_{Photo: Annisa Mutiara Asharini/Dream}

"The entire material used supports environmental sustainability. For the bottom part of the prayer mat, we use natural rubber, while the top part is made of synthetic suede. We also use non-toxic water-based ink," said Heikal, Founder of Lasouk at the MUFFEST event, Jakarta, Thursday, February 20, 2020.

_{Photo: Annisa Mutiara Asharini/Dream}

Easily Decomposable

Not only focusing on the production cycle, the after-use of this product is also very responsible. The prayer mat that is no longer used can decompose on its own.

The prayer mat is available in regular and travel-friendly sizes. On the first day of MUFFEST 2020, the Lasouk booth was quite crowded with visitors. "They are interested because they have never seen anything like this before," said Heikal.

^{Photo: Annisa Mutiara Asharini/Dream}

One of the attractions of this prayer mat is the motif inspired by Moroccan geometric patterns. The name Lasouk itself comes from the word 'souks' or markets in Marrakech.

_{Photo: Annisa Mutiara Asharini/Dream}

The soft colors also make it popular among women. Even at the event, the prayer mat also caught the attention of Fery Farhati Ganis, the wife of the Governor of DKI Jakarta, Anies Baswedan. She stopped by and saw one of the monochrome-patterned prayer mats.