Bored with the same old shopping activities? Don't worry, because there is an exciting surprise that Shopee is bringing this time. Through the 2.2 Shopee Live & Video Mega Sale campaign, which runs from January 15th to February 2nd, 2024, you can enjoy various special promotions that you won't want to miss. There's Free Shipping RP0, 50K Cashback Party, and up to 80% Daily Discounts that are ready to accompany you for shopping at the beginning of the year.

Daniel Minardi, Head of Brands Management & Digital Products Shopee Indonesia said, "Shopee understands that the beginning of the year often becomes a hope to open new pages and steps. The integrated features in this campaign such as Shopee Live and Shopee Video are not only complementary, but also a manifestation of our deep understanding of the unique needs and preferences of each user."

"Therefore, the 2.2 Shopee Live & Video Mega Sale is here as a campaign that provides a new style of online shopping experience. In addition to being able to increase buyer engagement, both through direct interaction or creative content that provides inspiration while shopping, this 2.2 campaign is expected to become a platform for businesses, both local brands and MSMEs, to strengthen their strategies and enhance the attractiveness of their products together with the features on Shopee," he added."

Along with the advancement of technology, the online shopping behavior of the community also moves forward. One of them can be seen from how real-time interaction and video creation that shows product details directly, become one of the main focuses that strongly influence users' shopping decisions. Therefore, Shopee Live and Shopee Video have become attractions in recent years.

"Not only based on increasingly attractive offers, the high interest of users to shop through interactive features such as Shopee Live & Shopee Video is also influenced by various advantages offered, such as ease of interaction, the attractiveness of creative content presented, and the excitement felt while shopping. This creates a shopping landscape that is not only more dynamic but also more attractive. As part of the excitement of the 2.2 Shopee Live & Video Mega Sale campaign, let's take a look at what type of shopping you prefer?"

Interesting shopping through the live feature has become the main attraction in recent years, with a different and more attractive experience. Based on data from the 12.12 Birthday Sale, the Shopee Live session attracted a lot of attention, with a recorded increase in transactions of more than 49 times on the peak of 12.12. This high enthusiasm became the basis for Shopee to bring users a more enjoyable shopping experience during the 2.2 campaign through Shopee Live. Various promotions ranging from a 50K cashback party to up to 80% daily discounts can be enjoyed, especially when shopping on Shopee Live.

In this feature, sellers or content creators provide in-depth reviews, showcasing products in detail, providing valuable insights, and creating direct experiences for consumers in the form of video reviews or unboxing. The benefit is that consumers can identify more details, such as understanding texture and color, even becoming points of consideration before making a purchase decision.

Even, through creative and informative visual content, Shopee Video has become a creative space for MSMEs and Local Brands to provide information and entertainment about their products through interesting content. In the 12.12 Birthday Sale campaign, it showed that more and more users are taking advantage of this feature, where the peak of the campaign saw a 45-fold increase in orders through Shopee Video compared to normal days. Therefore, for those of you who fall into this shopping type, don't miss out on the excitement of shopping that combines information and visualization with the special 50RB Cashback Party promo for shopping on Shopee Video.

This shopping style utilizes a well-planned strategy to obtain desired items at the best price, and they belong to the type who never give up scrolling through products until they find the right one, especially when shopping during the 2.2 Shopee Live & Video Mega Sale campaign.

In the Shopee 2.2 Shopee Live & Video Mega Sale campaign this time, consumers are invited to enjoy a series of exclusive promos and discounts that are beneficial, especially when shopping in attractive features such as Shopee Live and Shopee Video. In addition, specifically for all Fashion products from local brands that are included in the Shopee Choose Local feature, starting from January 17-20, 2024, Shopee presents the Choose Local Bazaar with the theme New Year, New Style. It's time for the new year to be more stylish by taking advantage of special promos such as Free Shipping throughout Indonesia, and Guaranteed 50% Cashback for all local Fashion categories.

So, which type of shopper are you? Of course, every buyer can adjust their shopping style according to their preferences and personal needs. Shopee 2.2 Live & Video Mega Sale not only offers quality products but also an unforgettable early-year shopping experience. Find out more about the Shopee 2.2 Live & Video Mega Sale campaign by clicking here. Download the Shopee app for free through the App Store or Google Play and activate ShopeePay immediately.