Interesting Facts about Do Boxe, a Local Sportswear Brand Trusted in the Miss Universe Indonesia-Bali Event

Engaging in physical activities such as sports is believed to make the body healthier and fitter. If in the past people exercised for specific goals, it is different with the urban society today. They make sports activities a part of their lifestyle. This is proven by the presence of many sports places or spots in various corners of the city.

Now, to support sports activities, comfortable and non-restrictive clothing is usually needed. However, comfortable clothing alone is not enough for modern society who highly prioritize appearance.

From this, Do Boxe, as one of the famous sportswear brands in Indonesia, tries to innovate to meet the needs of sports enthusiasts. What's more interesting, Do Boxe also gained trust to support the Miss Universe Indonesia-Bali event. Curious?

Originating from the Sports Enthusiast Community

Established in 2016 in Bali, Do Boxe initially started online thanks to a community consisting of sports enthusiasts. At that time, many sports enthusiasts wanted comfortable clothing that could still make them look stylish with unique and non-monotonous designs.

Since then, Do Boxe took the initiative to create sportswear that could meet the needs of the community, prioritizing comfort and fashionable designs. Interestingly, all the fabric materials used and the production process are done entirely in Bali to support the local seamstresses there.

Worn and Loved by Indonesian Celebrities

Do Boxe became known from one community to another in Bali, Jakarta, Malang, and Surabaya. Although it is a local brand, the popularity of Do Boxe has reached various groups, including Indonesian celebrities.

Until now, many Indonesian artists have chosen Do Boxe to support their sports activities. Among them are Cinta Laura, Luna Maya, Wulan Guritno, Nana Mirdad, Kerenina Sunny, Mieke Amalia, Paola Serena, as well as sports-loving influencers such as Inge Anugerah and Nora Alexandra.

Offering Different Sports Clothing from Others

Although there are many sports clothing brands out there, Do Boxe still has a special place in the hearts of sports enthusiasts. The outfits from this brand are functional and can be easily matched with various other fashion items.

The product line produced by Do Boxe includes leggings, sports bras, hoodies, tank tops, t-shirts, clothing that can also be worn daily for those who like a sporty and simple style, boxing gloves, and sports bags. These products will definitely be suitable for those who want to do boxing, yoga, pilates, gym, dance, tennis, or even horseback riding.

For leggings, Do Boxe offers unique and different designs from other brands. In addition to prioritizing comfort, Do Boxe also wants these products to be more exclusive by limiting the production quantity per design. As for tank tops, there are slogans or message prints with words that are suitable for the sports theme, and there is also the Do Boxe tagline 'KILL THE CALORIES'.

"This t-shirt and muscle tank top are our first production that immediately boomed and are the only products that we will continue to produce," said Grace Natalia, owner of Do Boxe.

Trusted for the Miss Universe Indonesia-Bali Event

With the quality and popularity it possesses, it is no wonder that Do Boxe was chosen as one of the sponsors for a phenomenal event like Miss Universe. This brand strives to continuously support a series of international events, which this time took place in Bali.

"In the event, there was a pilates session with Rai Fitness. Do Boxe became a sponsor for the event by providing activewear for the 16 finalists during the sports session," explained Grace.

For the future, Do Boxe plans to produce several new products as innovations aimed at sports enthusiasts.

"These various products will be designed to be worn not only for sports, but also for various events. In addition, there will also be merchandise and Do Boxe specifically for children, which are equally stylish and sporty," said Grace.