Invite Hijabers to be Healthier, Wardah Holds Hijab Wellness Day

Dream - Hijab does not limit the activities of Muslim women. With hijab, Muslim women can still engage in various activities, such as sports. That's what we can see in the series of World Hijab Day events held by the cosmetic brand Wardah.

On Saturday, February 11, 2023, Wardah held the Hijab Wellness Day event at GBK, Jakarta. The event started with zumba led by Sana. The event continued with coremotion dance by Celebrity Fitness.

"As a brand that prioritizes the value of usefulness, Wardah is committed to meeting the needs of women. Through this Hijab Wellness Day event, we want to invite women to take pride in wearing hijab and continue to actively spread usefulness," said Nuri Handayani, Brand Manager of Wardah Personal Care.

In addition to GBK, Wardah also held the same agenda at Nara Park Bandung on Sunday, February 12, 2023.

Wardah brand ambassador, Dhini Aminarti, sees this activity as a great proof that hijab-wearing women can also be active in outdoor activities, including sports.

"We have fun together, there's also zumba, which is definitely one of the campaigns that Wardah has created to inform us as Muslim women that we can do any activities," said Dhini Aminarti.

For Dhini Aminarti, sports should be prioritized no matter how busy daily activities are. Because sports are very important for maintaining health.

"We may be busy with work here and there, but don't forget to exercise. Besides making our body fresh, we also become more positive in facing the day," said Dhini.

Wardah held this sports event as part of its campaign called #WardahforWorldHijabDay, which aims to invite pre-hijabers to refresh their day with positive activities that can make them healthier and happier.

Through this event, Wardah Shampoo is present as a solution to hair problems, especially for hijab-wearing women whose hair tends to be more prone to greasiness, dandruff, and musty smell. With the scalp care technology, this shampoo is #HijabersApproved because it can meet the special needs of hijab-wearing women to maintain the health of their scalp.