Dream - L'Oréal Professionnel organizes L'Oréal Professionnel Business Forum (LPBF) 2024 on 10-11 July at Tennis Indoor Senayan, Jakarta. This is the 3rd year of the event held for hairdressers in the country.

LPBF 2024 showcases the creativity and expertise of 50 Indonesian and international hairdressers in a hair show attended by tens of thousands of hairdressers offline and online, as well as hair lovers from all over Indonesia.

Apart from the hair show, this event is also equipped with Masterclasses Hair Talkshow. The highlight of LPBF 2024 is the hair show by the Top Finalists of the Style and Color Trophy, which is a prestigious global competition for hairdressers.

Organized for the tenth time in Indonesia, this year's competition adopts the theme "Utopia", which challenges participants to create a total look that is "flawless, harmonious, and beautiful", starting from futuristic concepts, color selection, hair styling, makeup, and fashion and accessories.

"More than 100 inspiring works have been selected since last June and the Top 12 finalists will compete for the championship title on the LPBF 2024 stage. The national winner of the Style & Color Trophy will have the opportunity to represent Indonesia at the international level."