Selling on Shopee Live, Local Brand Eiger Breaks Record with 16 Times Revenue Increase!

Eiger is one of Indonesia's proud local brands that has achieved many accomplishments and achievements. This brand, which sells various clothing and outdoor recreation equipment, has been famous for its quality since the beginning. Even many adventurers and nature lovers entrust their exploration activities to this brand. 

Interestingly, recently Eiger brought happy news that impressed many people. This brand has managed to break records by achieving a 16 times increase in revenue by utilizing the live shopping feature on Shopee Live.

The quality of various Eiger products such as bags, shoes, sandals, clothes, jackets, as well as special equipment and accessories for outdoor activities, makes it one of the most popular brands among millennials and Gen Z nature enthusiasts in the country. Eiger's popularity is also proven by the opening of more than 350 stores throughout Indonesia.

Not only in Indonesia, Eiger recently expanded its wings to Switzerland, the country where Mount Eiger with a height of 3,970 meters above sea level is located, which inspired the name of this brand. The location of Eiger's store in Switzerland is right at the foot of Mount Eiger in Interlaken City.

Achieving Revenue Increase of up to 16 Times

Thanks to Shopee Live, Eiger recently achieved a new achievement. They managed to achieve a 16 times increase in revenue by utilizing the interactive live shopping feature on Shopee Live. This fantastic sales increase was obtained during the peak of the Shopee 8.8 Grand Beauty & Fashion Festival campaign.

Since joining Shopee in 2017, Eiger has always been able to maximize various excellent features of Shopee, including the live streaming feature on Shopee Live. Providing a feature that allows buyers and sellers to interact in real-time, Shopee Live has significantly increased Eiger's income in 2023.

The superiority of Shopee Live compared to other live shopping platforms is also recognized by Eiger's Digital Business Manager, Oscar Siregar. He appreciates the Shopee Live feature and realizes that by using this feature, they can be closer to consumers and increase sales.

"The results are very satisfying. During the 8.8 Grand Beauty & Fashion Festival campaign, we achieved results that exceeded expectations, where Eiger's sales could increase up to 16 times through Shopee Live. This result is an extraordinary achievement that we feel together with Shopee, even significantly compared to other platforms," said Oscar in a written statement on Friday, August 18.

The Most Frequently Used Live Streaming Feature

Shopee Live, as the latest innovation released by Shopee, has not only been successfully utilized by this local brand established since 1989, but also by other entrepreneurs. Recently, Populix released research results stating that Shopee Live is the most frequently used live streaming feature by Indonesian people. This also proves that Shopee Live is the top choice of Indonesian consumers for comfortable and enjoyable shopping.

In a survey conducted by Populix in May 2023, it was revealed that 69 percent of respondents mentioned Shopee Live as the Brand Used Most Often (BUMO), the most frequently used brand for live shopping features by Indonesian people. Other live shopping platforms followed below, such as TikTok Live (25 percent), Tokopedia Play (4 percent), and LazLive (2 percent).

The research also states that 60 percent of respondents mentioned Shopee Live as the Top of Mind (TOM) brand, the brand that first comes to mind when talking about live streaming shopping in Indonesia, followed by TikTok Live (30 percent), LazLive (4 percent), and Tokopedia Play (2 percent).

Shopee Live is also the most frequently used live shopping feature for purchasing Fashion & Beauty products. In the Fashion category, Shopee Live is used by 79 percent of respondents, followed by TikTok Live (44 percent). In the Beauty category, Shopee Live is also the most frequently used live streaming feature by 71 percent of respondents, followed by TikTok Live (51 percent).

The live shopping feature on Shopee Live, which allows effective communication between sellers and buyers in real-time, makes the shopping experience more enjoyable for the public. Brands can directly meet all the information needs of buyers when they are choosing the products they want according to their needs.

In the same research, one of the factors that attracts buyers' attention to shop in live shopping is attractive offers such as free shipping and discounts, which are also often offered by brands on Shopee, such as Shopee Live Semua Diskon 50% (Shopee Live All 50% Discount).

Kesimpulannya, Shopee Live menjadi fitur live streaming dengan harga paling murah, promosi dan gratis ongkir terbanyak, dan fitur live streaming yang menawarkan diskon hingga cashback paling besar.Wah, keren banget ya ternyata.Jadi semakin dibuat penasaran nih dengan brand lokal selanjutnya yang bakal mengikuti jejak kesuksesan Eiger di live shopping Shopee Live.Buat kamu yang juga penasaran, jangan lupa untuk terus pantau, ya!